How to Create A KPI Dashboard
Our Story A couple of months ago, I was reading Suhail Doshi’s post on Bullshit Metrics, another name for vanity metrics. In the post, he describes the idiocy of focusing on metrics that don’t matter like new users or pageviews….
Improve SEO: How we increased search traffic by 2600%
This is a graph of the organic search traffic for my startup, Tint. Copied straight from google webmaster tools. In January, our splash page was getting 602 monthly visits from search. In March, it had grown to 15746 visits. An SEO improvement of 2600%! What happened in between? If…
How to Make a Facebook Fan Page
Making a Facebook Page is an easy and important way for businesses to find their customers. If most of your customers are on Facebook, creating a Facebook page allows them to access your brand in seconds, while at the same…
How to Blog and Acquire More Customers with It
9 out of 10 startup blogs I find are squandering their blogging efforts, and it’s likely that yours is too. It frustrates me to no end that founders are missing out on great community and SEO building opportunities whilst wasting…
Social Hubs: A Complete Guide
What is a social hub? A social hub is a digital property for your business or brand that collects the content you post on various social networks and displays it together. It may or may not contain user generated content….
Startup Advice: 7 Habits of Highly Effective Startups
The difficult part about startup advice is that it’s too easy to read and too hard to take to heart. I admit that we had heard all of this advice at the beginning of our startup journey. However, it wasn’t…
How To Use Trello Effectively (what worked for our small team)
I peeked over my stand-up desk to see what Eunice, our Designer, was up to. I needed an asset for our new splash page, and I couldn’t find it in our Dropbox. Each member of our small team had…