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Customers Are Now The Brand Characters Creating The Reality of Your Brand Story

In this internet-inspired age, consumers are beginning to take on a new role as brand characters. Where they were once passive receptacles for marketing efforts,… Read More

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Why Marketing Campaigns Must Move From Fiction To Non-Fiction

Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a… Read More

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What Are The Biggest Misconceptions About Content Marketing?

There’s no denying that content marketing is an essential part of any marketing strategy- without content, we have nothing. But, while 88% of businesses plan to… Read More

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38 Mind-Blowing Stats About User Generated Content

Marketing trends never stop changing, and it feels like there’s a new hot buzzword every few months that dominates marketing strategies for a while before… Read More

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Unleash The Power Of User Generated Content With Your Hotel Guest

  Did you know that more than 70% of travelers update Facebook while on vacation? That’s a staggering number, right? For the most part, we… Read More

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Retail Marketing and UGC: How it Influences Shopping Behavior

Let’s say you’re shopping for a new watch, and are walking from display to display. There’s a dozen different pamphlets and beautiful posters strewn across… Read More

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What is User Generated Content (and Why You Should Be Using it)

When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all… Read More

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A Beginners Guide To Authentic Marketing in 2016

Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in… Read More

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The History and Evolution of Advertising

Advertising and marketing has experienced some major milestones – think the emergence of the printing press in the 1440s, or the huge impact of television. Read More

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Scaling Meaningful Communication With Marketing Tech

Let’s explore 3 up-and-coming marketing tech advancements empowering marketers to scale meaningful communication with their audiences. Read More

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How The Middle East Retail Experience Is Changing With UGC

The mall is a social hub, and pioneering retailers in the region are capitalizing on the excitement that visitors feel and are leveraging it through… Read More

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How To Transform Your Community Into Your Digital Marketing Force

Building an online community with an interested audience can inspire brand ambassadors to become your new marketing force. Read More