As storytellers, we always feel a great deal of pressure to captivate our audience in a unique and memorable way. We want to dazzle. We want to stand out. What makes this pressure even greater is that in today’s world, there are already so many stories out there. It’s tough to find our footing – to find our unique angle. In search of our voice, it’s easy to overthink our process, over-complicate our words, and…
In this internet-inspired age, consumers are beginning to take on a new role as brand characters. Where they were once passive receptacles for marketing efforts, they are now making their way into the driving seat and becoming more and more savvy by the day. No longer do they…
Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a polished image of a product. Over the years, marketing campaigns have changed with the times, singing a different tune when consumers call for…
There’s no denying that content marketing is an essential part of any marketing strategy- without content, we have nothing. But, while 88% of businesses plan to use content marketing, a full 65% of marketers still struggle to figure out what content is even effective. In other words, we don’t even know if what we’re doing really works– talk about leaping before you look. The good news is that there are many resources that can help us with…
Did you know that more than 70% of travelers update Facebook while on vacation? That’s a staggering number, right? For the most part, we can assume this is because they want to flaunt their beach bods and cocktails to their friend’s list, but it’s not just beneficial…
Let’s say you’re shopping for a new watch, and are walking from display to display. There’s a dozen different pamphlets and beautiful posters strewn across the cases, listing all the features of a certain product and telling you why you need to get it. The salesperson taking the watches…
Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in the pan, authentic is something that should be deep rooted in any marketing strategy and business if you want to build a loyal following (and who doesn’t want to do that?). You can basically tack on the term “authentic” before any other word in the marketing world – think authentic social…
Let’s explore 3 up-and-coming marketing tech advancements empowering marketers to scale meaningful communication with their audiences.
The mall is a social hub, and pioneering retailers in the region are capitalizing on the excitement that visitors feel and are leveraging it through UGC!
Building an online community with an interested audience can inspire brand ambassadors to become your new marketing force.
Watch the webinar to learn how to gain high-quality followers and influencers, multiply the power of your hashtag, and trending hashtag strategies.
We review the best examples of websites using user generated content (UGC) to boost community engagement, increase marketing roi, and drive new sales.
