Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing.  Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those…

In 2022 digital marketers are looking to reach new online audiences and make their budget stretch even further.  That’s why many are turning to influencer marketing as a vital strategy for building authentic customer connections to grow their brands.  As eCommerce and social commerce have become our go-to…

Creating social media videos at home is a common trend nowadays, whether it is for those that are, or want to become influencers, to promote your brand, or engage and keep your audience interested through a ugc contest, or even a teacher who creates content for a class…

Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have deeper connections to these influencers. But when activated correctly and amplified by brand channels, micro-influencers have shown that they outperform larger creator AND branded content. Micro-influencer marketing campaigns…

What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous? These are questions asked in the 2021 documentary Fake Famous, streaming on HBO. The film is clearly focused on evoking a strong reaction from the audience, but marketers…

Internal Influencer has become a buzzword as brands seek new avenues to amplify the power of their social media marketing. The term has yet to fall into common usage and there is still a degree of variability with definitions. Internal Influencers of all stripes will be an integral…

On September 21, 2020 Facebook introduced the Facebook Rights Management Tool. This new addition to the Facebook Creator Studio is designed to “help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and…

The currency on social media is attention and exposure. And since influencers hold the attention of loyal followers—with a trend of smaller micro and nanoinfluencers having an impact on their audience—making them a part of your brand’s social media marketing strategy is crucial. But to catch an influencer’s…