We’ve talked a lot about “humanizing your marketing” here at TINT, but have you ever thought what that even means? Well I’m here to tell you. Marketing Then and Now It has been a long journey for marketing. If you read our post from 2016 about the history and evolution of advertising, then you would know that marketing was far from what it is today. Marketers turned to using infomercials and lengthy print ads to…
The modern customer journey is much more complicated due to how many channels marketers need to engage their customers on. Marketers continually share their challenge on needing to create more quality content with limited time and budget. On top of that, branded, staged content don’t resonate with the…
With a person’s attention span now shorter than a goldfish’s, there has been a shift in how people process data and content. Marketers have been trying for years to come up with the best way to attract customers. Unfortunately for them, millennials are somehow unresponsive to traditional advertisements.…
Did you watch “Only Lovers Left Alive” by Jim Jarmusch? Source If you haven’t watched it, the movie tells about vampires, Adam and Eve, who stayed in sync with the fast-paced world to survive and carry their love through time. As well as Adam and Eve, one tiny detail went through fire and water to rebirth today and become the most powerful marketing technique ever. And just as love matters for surviving in today’s world…
As you may have heard, Instagram unexpectedly announced various changes to their API on April 4, 2018. We have spoken previously about this and what this means for TINT users. Repurposing user-generated content (UGC) legally and safely throughout your marketing channels is one of the most effective and authentic strategies…
Standing out in an oversaturated market is difficult at the best of times, but when it comes to travel it’s harder than ever for brands to get noticed. Think about it: There are an incredible number of booking sites, hotels, and travel operators out there and, with consumers…
The customer journey is often a path reserved for commercial consumers, but for prospective students, choosing the right college or university is the most important “buying” decision they’ll make. This investment into their future is huge, and it’s common that you’ll see traditional buying behaviors align with those seen in the hunt for the perfect university. Source But it’s getting harder than ever for both students and universities; fees are skyrocketing by the year,…
In a room at Purdue University, volunteers sip caffeinated drinks and blast off messages to students around campus. Elsewhere, someone gets a sweet for Tweeting. This is Purdue’s annual Day of Giving and, in 2017, the college undertook its fourth mega event in the hopes of beating donations…
When consumers reach a fork in the road, they make an educated decision on which path to take. For brands, this “journey” that their buyers go on is more than just guiding them down the right route, it’s also the chance to build a relationship with these people…
Ask most millennials, and they’ll tell you they value experiences over possessions. 78% would rather pack their bags and go on an adventure than buy material goods, and it’s changing the way the travel industry interacts with its customers. Source Back in the day, you could rock up at a travel agent and have your trip booked in half an hour. But today? Today people want to personalize their travel, making sure they have the…
Welcome to the 6th edition of TINT’s feature release! Our product team has been hard at work to build some of our most exciting features yet. Here’s what we’ve released this week! HUE Content Rights via DM TINTmix improvements HUE – A smarter way to discover and curate content…
A picture is worth a thousand words, especially when you want to humblebrag about your latest holiday to your friends on social media. Today, 90% of millennials post on social media while they’re traveling, while another 40% rely on user generated content (UGC) when they’re booking their own…
