Social commerce is more than another marketing buzzword. It has the ability to connect with people at every stage of the customer lifecycle. Beyond the checkout page, brands are using Social Commerce to boost customer loyalty, turning customers into lifelong fans and advocates. Strategically using social commerce is critical to ensuring that your brand can attract and retain customers. More and more people are shopping online and nearly every social media platform has made online…
Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in consumers’ hands is one way to harness the power of word-of-mouth marketing. However, those in charge of online shopping…
One of our favorite articles to write is about our top ranked social media marketing campaigns. We’ve already ranked the best social media marketing campaigns in 2016 and 2017. For 2018, we’re doing it a little differently and ranked our favorite marketing campaigns overall. Bookmark this page for…
In case you haven’t already heard, IHOP is now serving burgers. Wait…what? That pancake/breakfast place is serving burgers now? This is exactly the reason the International House of Pancakes team decided change their name from IHOP to IHOb (International House of Burgers) last week. People saw IHOP solely as a pancake and breakfast spot for quick weekends with their family.In reality, IHOP is open until 10pm, with some restaurants open 24 hours. An analyst found…
Authenticity has a high price these days. Look: As the marketplace is getting more crowded, modern customers are spoiled with the amount of branded information they receive daily from all sides, so they don’t trust companies who keep a focus on their products, not their customers. To make…
Social media marketing apps are all the rage at the moment. The ability to access your accounts and communicate with friends, family, and followers all in one place is so valuable in this fast-paced world. And, having the chance to converse and communicate with their audience and customers with…
If your brand is what people say about you when you’re not in the room, then your brand’s level of social media security is the extent to which hackers can control that conversation. Social media accounts are a juicy target for criminals and pranksters who are seeking attention at the expense of your brand’s trustworthiness. Account hijacking is on the rise–companies and celebrities whose social media accounts have recently fallen victim range from Mark Zuckerberg to…
