At the start of 2021, there were 7.23 million job openings in the U.S. One year later, at the start of 2022, that number had almost doubled to over 11 million.  “The Great Resignation” became a household term defining this employment shift. More people than ever have begun to question if their jobs, and careers, are worth the sacrifices they used to make without a second thought. Commutes, bad managers, lack of benefits, and other…

It’s the paradox all marketers face: a strong brand makes everything you need to do easier, but building a strong brand isn’t easy. It takes hard work and persistence to develop a brand worthy of devotion, that drives lasting loyalty and passionate advocacy. Not to mention the right technology, tools, and channels.  That’s why you should be thinking about an online brand community, one of the most effective channels for building a strong brand. We…