Each year begins with our event technology and social trends to watch. This year, technology is driving most of the conversation. Events are implementing artificial intelligence, owned communities, and advanced placemaking techniques to give themselves a competitive edge.  We’re tracking six 2024 event trends impacting B2B and B2C activations worldwide. Artificial Intelligence It should be no surprise that Artificial Intelligence is one of the top trends to watch in 2024. It has been a hot…

Did you know an average of 1.3 billion emails (yes, with a “b”)  are sent per day during the period of the Monday before Thanksgiving in the US through Giving Tuesday the next week? The competition is fierce and this year’s Deloitte holiday forecast predicts ecommerce holiday sales to grow between 10.3% to 12.8% compared to 2022 season.  While you’re making your (email) lists and checking your templates twice for the holiday season, don’t miss…