Today, I’ve brought Austin Gunter in, a good marketing friend of mine in San Francisco, to talk about how social media is a trailing indicator of customer experience. He’s a writer for many years and long time marketer.
This is the story of a how one boy, his parents, and a tiny non profit with no full-time employees can capture global attention. #WearYellowforSeth
How do you get millennials to patronize the arts? Our generation loves art, but we also love streaming movies on…
Convincing sponsors to fund you and your event/campaign/organization can be a delicate dance. They want to support you and your cause, and they want to get something (usually recognition and a little associated advertising) in return. With the rise of social media, nonprofits and event organizers have a new powerful tool to give sponsors the recognition and involvement they are looking for. Here are six social media strategies you can use to boost revenue from sponsors…
The hashtag arose in 2007 as a way to categorize and “tag” tweets. It slowly gained traction, until 2009 or ‘10 when suddenly hashtags (and their users) went rogue. These errant tweeters took hashtags from their good and purposeful tagging function, and changed them into something terrible – a form of parenthetical commentary on the rest of the tweet.
In an effort to attract top talent, recruiters have turned to social media to attract prospective employees. According to a…
In 2012, U.S. shopping-center retail sales totaled more than $2.4 trillion, accounting for half of all retail sales in the U.S. In the face of increasing competition from cheap and convenient online retail, shopping malls are holding on. They continue to be one of the main places that people around the globe go to shop, but how much of the market share they’ll be able to keep remains to be seen. In order for shopping malls to…
Consumers are wary of marketing slogans and tend to stay on the sites where conversations between real people happen. For marketers who want to engage consumers with interactive and genuine material, user-generated content is a good solution.
6 simple, yet effective ideas on how to use social media walls at your next event to engage your audiences.