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Graduations celebrate the culmination of academic progress. They are more than events; they’re opportunities for communities to gather and participate in festivities. Social walls allow families, graduates, and community members to participate more actively in the celebration. Yes, you can quickly launch a TINT display and aggregate content from social media at near real-time speeds. However, savvy commencement producers know that with a little planning, your graduation social wall can attract more content, drive social…

Mid-November brought two things to San Antonio: slightly cooler weather and the Texas Festivals and Events Association annual conference (TFEA 2021). Event planners traveled from the farthest reaches of Texas to meet for the first time since the pandemic lockdowns. 300 people gathered to discuss, celebrate, and share about events.  These 300 event professionals create programming attended by millions, representing hundreds of millions of dollars in economic impact. The State Fair of Texas alone had…

2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect, and leave baggage in the previous year. Start 2021 on the right foot and make your New Year’s Resolution to leave these eight things in 2020.  As published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. For more…

View from the Garden Classroom

The sun was shining, the weather was beautiful, and marketing was in the air. Spring into UGC was the…