5 Ways to Combine Online and Offline Marketing

Customers are the backbone of any business. No matter how good your business idea might be, if you cannot engage customers and make them stick with you for a long period of time, there is no way you can stand in the market for long. But customers don’t only spend their time online.

When it comes to retaining customers and even using them to hack growth, customer engagement is the buzzword of the day, but what does it really mean? In order to truly engage customers and build your brand around them, you need to be wherever your customers spend their time. At the same time, you need to give them multiple reasons–strong incentives–to visit you wherever your company has a strong presence, whether online, offline, or somewhere in between. A secret I’ve learned as a consultant is that the most successful companies today engage their customers both online and offline.

Consumers have more options than ever before, and they expect personalized content. Hacking growth successfully requires overlapping online and offline strategies in order to stand out and make a lasting impression on customers. Here are 5 proven ways to combine online and offline strategies, with examples from brands that do it exceedingly well.

1. Warby Parker: Try offline, buy online

Few companies of any size have combined online and offline marketing as well as Warby Parker has. The innovative brand sells sunglasses and prescription glasses, but they are not a traditional online store. They are radically different. Warby Parker gained a reputation by changing the system and overlapping offline and online customer experiences for more effective marketing.


The idea is simple, before you pay for the glasses, you obviously need to try the frame and see if it’s a good fit for you or not. Even if the measurements look right and you like the color, there’s really no substitute for trying on an actual pair of frames and seeing how they look (no pun intended). But nobody until Warby Parker could figure out how to offer this experience from an online eyewear store.

Then they had an idea. What if they sent you a bunch of frames in the mail and let you try them out? It was a radically simple idea but implementing it worked well, to say the least. Warby Parker is now valued at over $1.2 billion. The number speaks for itself.

2. Modalyst: Online Tools to Help You Compete Offline

As consumers shift online for their shopping needs, especially when it comes to everyday items like shoes and clothing, traditional stores can be afraid of change. Or they can embrace it. Modalyst came up with a way to let smaller offline retailers, such as your favorite neighborhood boutique, access wholesale pricing using their online tool. It’s a prime example of the little guys banding together to create better business.


Basically Modalyst is an online tool that helps offline businesses compete with online ones. Jill Sherman, CEO and cofounder of Modalyst, explains that their main mission is to “help retailers compete with large online retailers such as Amazon, as well as offline fast-fashion retailers such as Zara and H&M.”

The lesson here is that whatever industry you’re in, there are tons of new tools to help offline businesses compete with online ones, and visa versa. Explore your niche and if the right tool like Modalyst doesn’t exist yet, create it yourself!

3. Lesson from the Real Estate Industry: Live Chat Sells

Now that it’s as easy to install as copying and pasting some code onto your website, live chat software has become a popular way to combine sales, marketing and customer service. But live chat isn’t just about achieving maximum exposure or even just answering questions in real time (though those are both great benefits). For numerous types of businesses that rely on offline meetups to close deals, it’s about building and nurturing real relationships. Nowhere do we see this so clearly than in the real estate industry right now.


On the leading real estate website Inman, Craig Rowe writes that live chat can “increase the value of every website visitor” by letting agents target specific interests (using marketing automation), form a bond with interested buyers online (using text, voice or video chat), and then meet those buyers offline in the real world to show them properties. Rowe also emphasize the importance of file sharing and similar features that let agents exchange information with web visitors: “Files can be exchanged between agents and visitors, making it an ideal pathway to send agency agreements or personalized agent collateral after a prolonged discussion.”

Since we’re talking about online and offline strategies can be combined, it’s interesting to note that in the live chat world, we often talk about combining online and offline support for customers, but when we say that we’re actually talking about two online tools–it’s just that one doesn’t happen in real time. Modern tools like ClickDesk include ways to track customer conversations and continue them after chat sessions, usually through a combination of helpdesk ticketing and email communication.

So when you hear a business pitching its “offline support,” don’t be surprised if they use an online tool to offer it! Realtors and real estate agencies have been taking advantage of this feature to track buyer interest and follow up over long period of time.

4. Conferences Are Going Social: MozCon and Beyond is one of the finest names when it comes to Inbound and Digital Marketing. They hold their digital marketing conference every year under the banner of “MozCon” (great branding in its own right). This is a conference where they allow their customers, other industry professionals and SEO/SEM leaders to meet in person and share knowledge with each other.

Arranging a conference is a typical offline branding idea, but every year MozCon pulls the offline conference back into the online world by live tweeting with the #MozCon hashtag.

The results this past year were phenomenal. Although there were only 2,500 attendees at the actual physical conference, the hashtag started to trend on Twitter (no easy feat):


Using Twitter to promote an offline event online is a powerful marketing strategy for customer, lead and even public engagement. People who were not at the conference start to tune in and retweet and the event and participants get a lot more exposure, at no extra cost since most conference participants these days are already active on social media and happy to share. Pretty much every marketing conference is taking advantage of this strategy now, including the infamous ANA Masters of Marketing Conference with the hashtag #ANAMasters.

But what do you do with all that new social content? The most successful marketing strategies pull social content into the physical event space with technologies like TINT that pull social feeds and hashtags into one central social hub. This creates an engaging visualization of conference trends and ideas, live in real time. It can also serve as an incentive to encourage conference goers to share more on social media — another effective tactic that conferences use to trend on twitter.

5. Starting a LinkedIn group? Start a Meetup too.

According to research in 2009, is worth somewhere between $44 Million and $117 Million. How did a company that just helps people “meet up” get so big?

There is no stronger connection than being with a person in real, face-to-face communication. With that in mind, had the idea of using the internet to get people off the internet. Forming a meetup around your product or industry, maybe even a local networking group, can be a powerful tool for overlapping offline marketing with your current online strategy.

Meetup is a place where you can create an event, ask people to join, invite people, make comments and communicate online, but the end event happens offline and people get the chance to meet like-minded people in person. Not only do you have new chances to market your brand, but you also start to create a community.


In addition to going social with your conferences, starting a Meetup group for networking or other collaborative social activities is a great way to build an audience the old-fashioned way, while at the same time staying connected and sharing information online. The New York Tech Meetup  is the world’s largest meetup group with more than 48,000 members. And guess what? Their LinkedIn Group has over 5,000 members.


All of these combined online-and-offline strategies have something in common: putting the customer first.  I hope that these ideas help you reach the next phase of business growth. The modern consumer wants a combination of offline and online engagement. If you can give them an overlapping experience, you might just be the next company whose value is so big that journalists write articles just to speculate about it.

Leave a Reply to Audrey
Cancel reply
  • Keena Mclaws

    Why not work from home ? Learn Affiliate Marketing from the best marketers online for free. Find out more
    UpVote Reply 0 Upvotes
  • coehuman3 Diyala

    263544 65694if the buffalo in my head could speak german i would not know a god damm thing. What i do know is that the language of art is out of this world. 242104
    UpVote Reply 0 Upvotes
  • iraqi coehuman

    279097 802227Hello, Neat post. Theres an issue together together with your site in web explorer, may possibly check this? IE nonetheless could be the marketplace leader and a huge component to folks will omit your fantastic writing because of this difficulty. 972522
    UpVote Reply 0 Upvotes
  • sims 4 cats and dogs activation key free}

    This does interest me
    UpVote Reply 0 Upvotes
  • avg driver updater 2.3.0 key

    I am glad to be one of the visitors on this great website (:, appreciate it for posting .
    UpVote Reply 0 Upvotes
  • Louiscebat

    госпожапроститутки новосибирска <a href="" rel="nofollow"> проститутки индивидуалки дзержинский район новосибирска</a> любовь васильевна лескова 291 Хотя почему же только раз? Ведь можно испытывать чувство наслаждения неоднократно. <a href="" / rel="nofollow"></a>
    UpVote Reply 0 Upvotes
  • fallout 4 cheats pc

    228502 517977Perfectly composed content , thankyou for entropy. 34682
    UpVote Reply 0 Upvotes
  • show me how

    Appreciate it for this howling post, I am glad I observed this internet site on yahoo.
    UpVote Reply 0 Upvotes
  • block n load hack

    I have interest in this, danke.
    UpVote Reply 0 Upvotes
  • disney magic kingdoms app hack

    Thanks for this website. I definitely agree with what you are saying.
    UpVote Reply 0 Upvotes
  • castaways cheats }

    This helps. Cheers!
    UpVote Reply 0 Upvotes
  • RichardInfig

    A writer is necessary to take the ideas mentioned in the outline and expound them. Writing a thesis statement demands great intelligence from the surface of the essay author as it needs to define the fundamental notion of the publication. Writing an essay is a tough problem to perform for a student and also for a standard man who doesn't possess the specific comprehension of the language and the grammar which ought to be utilised in an essay. Content writing can also be a kind of essay writing, only you ought to be careful with the rules, if you feel that it is possible to write essay properly then easily you might also write the articles, it is not in any way a massive thing. As a student, you ought not just think about taking a look at classification essay, it's also wise to think about writing a sample essay that could possibly be considered a sample newspaper by other pupils. You ought not be worried because our college essay writing company would be the best source to buy college essay services that are perfectly tailored. Apparently, a poorly written post reflects the sort of service which you offer. Aside from this it is likewise significant or a writer to possess the particular understanding about the subject of this essay so that he doesn't need to deal with any trouble later on when writing the essay. Before writing really good article, you need to clearly know what kind of article he or she's intended to write whether it's a journalism post, professional post, review article or article for a website because every one of these kinds of articles have their personal defined writing styles. In the event you have any financial essay writing problem, let us know for we shall aid you with writings which are quality and which are free from plagiarism. Following the pupil doesn't have a personal opinion, then they should simply earn a option to select a topic, and choose pro or con. Very very good essay writers possess the capability to give aid to their students whenever it's required. Students using a copywriting service should know about a couple things before deciding on a service. Internet isn't only alternative method to traditional processes of music distribution, but additionally a fantastic prospect for artists and music-recording businesses to expose these goods to broad public. Many writing companies won't turn off clients if they're just under what they're asking. [url=]essay for you [/url]
    UpVote Reply 0 Upvotes
  • transformersearthwarscheatsios

    Hi, bing lead me here, keep up good work.
    UpVote Reply 0 Upvotes
  • ClaraRom

    Hello friends! I am an official representative of private company which deals with all kinds of written work (essay, coursework, dissertation, presentation, report, etc) in short time. We are ready to offer a free accomplishment of written work hoping for further cooperation and honest feedback about our service. This offer has limited quantities!!! Details on our website:
    UpVote Reply 0 Upvotes
  • RichardInfig

    Besides this it is likewise significant or a writer to have the specific comprehension about the subject of the essay so that he doesn't have to manage any trouble later on when writing the article. Before composing very good article, you need to clearly know what sort of essay he or she's intended to write whether it's a journalism article, professional post, review article or post for a blog because each one of these kinds of posts have their personal specified writing styles. In case you have any fiscal essay writing difficulty, let us know for we will aid you with writings which are quality and which are free of plagiarism. You shouldn't be worried because our faculty essay writing firm would be the best source to buy college essay services that are perfectly tailored. Apparently, a badly written post reflects the sort of support which you offer. Every story needs to have conversation. It's the chief portion of the prewriting procedure of an article. Feelings that will keep you from writing your own book. Writing an article is a challenging problem to do for a student and also for a typical man who doesn't have the specific understanding of this language and the grammar that ought to be utilised in an essay. So, as soon as you're performing your assignment you should be aware you have set all required information regarding your research. A student searching for quality financial research papers should go to an organization with a fantastic reputation on filing its job punctually. Whatever the consequences, the expression paper writing service industry will nevertheless grow. Internet isn't only alternative method to conventional procedures of music distribution, but in addition a fantastic prospect for artists and music-recording businesses to expose those goods to broad public. Many writing businesses won't turn away clients if they're just under what they're asking. [url=]essay capital[/url]
    UpVote Reply 0 Upvotes
  • Ronaldglinc

    ?Can’t decide whom to Spend to write down Essay? We are the Most advantageous Crafting Services for ones Academic Papers Congratulations! Get your papers done by real academic pros while in the blink of an eye. With us you could shell out for an essay and get 100% incredible providers to save your time. Loads of students are too busy or just never actually feel like producing anything, so they trust us with their papers. It is relatively usual to make a “write my essay” request and fork out professionals to extensive your paper. However, you are able to shell out for essay composing on our blog and your order will be completed by the preferred experts inside academic subject you choose. Indeed, we are always willing to help you. Why spend someone to write down an essay, if we are the prime choice for you? There are a number of main points you should consider before requesting a paper. Below are the reasons for you to definitely choose should you think, “I’d rather pay out someone to do my essay.” Your paper will be totally completely free of plagiarism Your essay will be written from scratch Your instructions are very important, and your paper will be written according to them We deliver your orders on time As soon as you pay out for essay, we keep your detail private You may control the paper generation strategy from the start off to the very conclusion Our help team is prepared to help you 24/7 How to pay out someone to do my essay? So, you choose our corporation and aspire to shell out for essay via the internet. Marvelous! The approach of making an order is very common and straightforward. We made the ordering practice as clear and straight forward as probable, so it will take you less than ten minutes to shell out for essays. Before paying, you should fill with the basic order kind. Provide you with us with your instructions and demands for our writers to put in writing your paper the way you prefer. Then you spend to write down an essay. As soon as you have any questions, our guidance team is prepared to immediately help you. We choose the highest quality as well as the most competent writer according to your essay topic and subject. Moreover, you always have a perfect opportunity not just to shell out to write down an essay, but, also to control the entire strategy of its generation. You’re able to contact your assigned writer personally. This may very well be done very rather quickly and comfortably by way of our special message board. This feature gives you the opportunity to remotely control the technique of creating: give new instructions, include corrections, and take control of every detail. Thanks to this fact, your paper will be really customized and perfect. So, really don't waste your chances to get the most advantageous essay you deserve and click to the order button now to fork out for essays via internet! The sooner you fork out to write down an essay, the faster you get your paper again! Now you have a perfect opportunity to save money and time. By ordering earlier, you save money since the longer the deadline, the greater the price! And, of course, you get the most useful writer our team can offer. Our writers’ schedule is really tough. So, remember, the sooner you order, the faster the paper gets done. And it will amount you a lot of cheaper! Do not waste your precious time and contact our customer assistance team to get around the road to excellent papers. Hereby you can actually pick the list of our guarantees. Whenever you make a decision like “I’ll fork out to write down my essay,” always does its optimal to satisfy the needs of all of its patrons. Professional editing and proofreading Totally plagiarism-free papers Personal solution On-time delivery Spare time for personal firm Confidentiality guarantee Competent and professional writers Costless revision (inside two weeks) Satisfaction guarantee Personal control within the composing approach “Perfect! I have just received my paper and it is noticeably a lot more than I expected. Thank you very a lot of, guys, it was worth waiting.” “All I can say is usually that I am very impressed. My writer completed my order in almost no time and followed every solitary instruction I gave…I want I could be that very good at academic producing!” Thank you very significantly, we appreciate your help. I and my friend ordered essays from you and they are very reasonable. I’m sure we will be again and bring greater people) “I truly feel that I must tell you how a good deal you helped me. I was sure that this paper was impossible to jot down. But you did it in two days. Thank you very noticeably, you can’t even imagine my relief.” “So, the story is the fact I couldn’t sleep as of this dreadful assignment and you made me alive again!” K. F. Johnson, Massachusetts The deepest research I have ever seen…Urgency does not spoil your high quality - that is certainly something to be proud of. That you're awesome, keep on what that you are doing now. Thanks! [url=]professional essay writers for hire[/url]
    UpVote Reply 0 Upvotes
  • RosieGak

    Hello friends! I am an official representative of private company which deals with all kinds of written work (essay, coursework, dissertation, presentation, report, etc) in short time. We are ready to offer a free accomplishment of written work hoping for further cooperation and honest feedback about our service. This offer has limited quantities!!! Details on our website: >>>
    UpVote Reply 0 Upvotes
  • Marialat

    Hello friends! I am an official representative of private company which deals with all kinds of written work (essay, coursework, dissertation, presentation, report, etc) in short time. We are ready to offer a free accomplishment of written work hoping for further cooperation and honest feedback about our service. This offer has limited quantities!!! Details on our website:
    UpVote Reply 0 Upvotes
  • Boost Your Sales Combining Online and Offline Marketing | Starthub Post

    […] knowing the advantages of combining these two marketing strategies, here we see about how they can be integrated to benefit […]
    UpVote Reply 0 Upvotes
  • Blending of offline and online reach of digital content – Harshal Jadhav

    […] are considered as one more aspect of digital content which are part of offline conversations. In case of all travel and technology conversations which generally involves people discussing […]
    UpVote Reply 0 Upvotes
  • Audrey

    Amazing write up! Very informative and useful, thanks guys.
    UpVote Reply 0 Upvotes
19 More Comments