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Today’s consumers are eager to embrace brands that stand for something important, be it diversity, eco-friendly business practices, or charitable contributions. To meet this demand, organizations are integrating cause marketing in their brand awareness efforts. We weighed in on the biggest marketing trends for 2019, and of those trends, the simplest one to implement is cause marketing. TOMS was an early adopter of this approach; for years, the beloved shoe manufacturer pledged to donate a…

This webinar was brought to you by TINT in tandem with PR Council, as part of the PR Genome Series. Original Air Date 8/12/15 Session Leader: Nathan Zaru, Director of Marketing at TINT & Nikhil Aitharaju, Co-Founder & Co-CTO at TINT. About Session It’s amazing. With so much talk about content, marketers are still missing the boat when it comes to aligning content strategy with social strategy. You can’t just make “stuff” and post it. To really be…

Launching your San Francisco tech startup in the Middle East might not be an obvious choice. But this past week, Tint moved into Dubai. And we found ourselves in the midst of one of the most receptive environments could have hoped for. Why? Firstly let’s look at the numbers; 88% of the online population in the Middle East uses social networking on a daily basis – that’s the highest in the world! Next year, the…