Author

Ashley Dotterweich

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Food blogger and freelance writer. Perpetual baker, bookworm, and collector of factoids."

Having a great visual strategy helps make your content more compelling and more valuable to readers, and can significantly increase readers’ engagement with your posts. Generic stock photos or a lack of photos can make your content seem uninteresting at best and unprofessional at worst. By developing a simple but consistent strategy for selecting images that fit well with your brand’s tone and style, you can make your content twice as effective to make a…