Author: Ashley Dotterweich

Food blogger and freelance writer. Perpetual baker, bookworm, and collector of factoids."

How Tech Has Changed Our Workflow

Marketing 5 min read
“I’ll Slack it to you.” “Make sure you start a Hangout for the meeting.” “Have you checked Trello?” Tech has changed the marketer's workflow, here's some surprising... Read More

The CMO’s Guide to Building a Lean Content Team

Marketing 8 min read
Many marketing leaders say that content marketing is the future.  Hubspot found that marketers who prioritize blogging are 13 times more likely to have a positive ROI. As a result, content marketing initiatives are popping up across many industries. U.S.... Read More

How to Get the Most Mileage Out of Your Content

Marketing 5 min read
High-quality web content can take a lot of time and energy to produce, but no matter how much work you put into creating it, online content tends to have a very short shelf life. Social media content is even more fleeting; the average tweet’s prime of life... Read More