Chris Sugrue


So who are we as consumers, and what does it mean to those of us who are digital marketers? One thing is certain, the consumer-brand dynamic has changed for reasons that will only solidify further in the coming 12 months. Let’s start with us, the digital consumer. Connected, mobile and holding all the cards The term ‘connected consumer’ has gained a lot of currency in recent years and for good reason. Social media dependency – or…