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WordCamp San Antonio was preparing for its fourth conference when COVID-19 struck. The organizers swiftly made a decision to convert the event to a virtual activation. Their team had two weeks to turn a two-day conference into the world’s first all-virtual WordCamp. The event previously peaked at 350 attendees representing the local and regional WordPress communities. But this year’s virtual conference had over 1,300 participants representing dozens of countries. TINT had the pleasure of being…

Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and mettle. Luckily, event planners are notoriously resilient folk and will take the new paradigm in stride. We’ve collected our best practices and research to create the TINT Special Events Guide to Going Digital.  Why Event…

User generated content has become a must-have for any brand that is trying to raise both awareness and loyalty. UGC drives conversions, shows authenticity, and increases engagement, but a lesser-known benefit of adding UGC to your marketing mix is improving your search engine optimization (SEO) efforts. UGC adds keywords, improves search visibility, and more. We’ve partnered with digital agency Innov8 Place to share five ways to improve SEO with UGC (and one way it can detract.)

TINT is excited to be a sponsor and exhibitor at Social Media Marketing World in beautiful San Diego, California. Starting Sunday, March 1 until Tuesday, March 3, we’ll be visiting, connecting, and sharing best practices with the top social media marketers from around the globe. Stop by Booth 409, just inside the main entrance, to visit with Team TINT. We’ll have our team of UGC, events, and social experts ready to answer questions. We have…

Brands and agencies are spending more than ever on influencer marketing. The influencer and content creator industry is booming with people and money. To maximize opportunity, brands and agencies need to focus on how they can build authentic influencer relationships that last beyond the scope of a single promotion. Photo by Steve Gale on Unsplash The glut of money and attention to influencers has led to pains for those using macro-influencers. Kim Kardashian received an FDA warning letter…