Hashtags are a necessary component in the digital marketing space. Why? Because they help you categorize posts, increase your engagement, attract followers, and strengthen the exposure your brand gets by helping you reach out to your target audience. According to recent Instagram statistics, there is a clear advantage to using hashtags. Posts that have at least one hashtag have higher engagement levels than those that have none. After analyzing 1.2 million tweets, Dan Zarella, Hubspot’s…
In 2018, one of the most anticipated royal weddings of all time took place between Prince Harry of England and…
Starbucks has 18 million followers on Instagram. Nike has 80 million. National Geographic has an incredible 112 million followers. On…
As is the norm, the end of 2018 brought about the predictions for the hottest marketing trends of 2019. Brands popped up everywhere to share what they thought would be the “next big thing” in marketing – including us. So, now that we’re well in the trenches of 2019, let’s take a look at some of the predictions that were batted around and see if they’ve come to fruition. 1. Voice Search Predictions were rife…
Instagram has made it incredibly easy for the average Joe to take and share great photos. And, for brands with…
What is a Social Media Aggregator? A social media aggregator is a tool that allows you to collate posts and updates from many different social media feeds. It creates an organized view of social posts on a specific topic. Social media aggregation is often used to display user-generated content on live social walls. When you woke up this morning, did you jump straight onto your social platforms to see what you missed overnight? You’re not…
There are no ifs or buts: modern day marketing strategies need to include social media outreach. Three-billion people have access…
Standing out in an oversaturated market is difficult at the best of times, but when it comes to travel it’s harder than ever for brands to get noticed. Think about it: There are an incredible number of booking sites, hotels, and travel operators out there and, with consumers checking out an average of 38 websites before they click book, travel brands have had to shape up their game. The growth of the travel industry…
The customer journey is often a path reserved for commercial consumers, but for prospective students, choosing the right college…
In a room at Purdue University, volunteers sip caffeinated drinks and blast off messages to students around campus. Elsewhere, someone…
