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Lizzie Davey

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Social media marketing apps are all the rage at the moment. The ability to access your accounts and communicate with friends, family, and followers all in one place is so valuable in this fast-paced world. And, having the chance to converse and communicate with their audience and customers with the click of a button is hugely beneficial to businesses of all sizes in this day and age where instant connections are a must-have. In light of…

Instagram: it’s the platform for selfies and filtered, overly-curated shots, right? But when you consider that more that 95 million photos and videos are posted every single day on Instagram, it’s time to sit up and take notice – especially if you’re a fashion brand. Why? Instagram recently ran a Fashionistas on Instagram report that showed some fascinating findings and revealed why the platform is the best in the world for clothing companies. Let’s…

Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a polished image of a product. Over the years, marketing campaigns have changed with the times, singing a different tune when consumers call for it. Once, commercials were key sales pitches, encouraging consumers to go out and purchase. But, as time moved on and people became less receptive to the selling…