Author: Monica Ortiz

Ebook: Marketing to Gen Z

Research & Insights 2 min read
Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can’t ignore their growing influence. The same old, go-to marketing approaches won’t work when it comes to engaging Generation Z, the most diverse... Read More

The Definitive Guide to Event Engagement [Webinar]

Marketing 1 min read
Event season is here  ? and you need to drive event engagement. Social proof is critical in elevating your brand status at events. People respond more positively to brands who provide authentic, appealing opportunities for their fans to interact. ? But with... Read More

7 Gen Z Hashtag Campaigns to Inspire your Next Instagram Contest

Content Marketing 10 min read
There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags evolved from primarily a categorization tag into an essential tool for contributing and curating relevant... Read More

Everything You Need to Know About Shoppable UGC [Webinar]

Shoppable & e-commerce 1 min read
You already invest time and effort creating impactful eCommerce campaigns to drive consumers to purchase, but an estimated $4 trillion of merchandise will be abandoned in online shopping carts. In the age of Instagram Checkout, shoppable UGC is becoming the... Read More

5 Ways Leading Brands Are Leveraging UGC and DOOH

Social Media Marketing 8 min read
Users engage with only 5 percent of branded content versus 15 percent of sourced content. What’s more, 51 percent of Millennials say they trust user-generated content (UGC) over branded content. The numbers are clear. People trust, believe, and respond... Read More

The Marketer’s Checklist for Stunning Social Walls

Event Marketing 5 min read
In today’s digital landscape, social proof is critical in the effort to elevate brand status. People respond more positively to brands who engage with their followers and provide authentic, appealing opportunities for them to interact. As a way to boost... Read More