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Monica Ortiz

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Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can’t ignore their growing influence. The same old, go-to marketing approaches won’t work when it comes to engaging Generation Z, the most diverse generation in American history. As digital natives, accomplished researchers, value-driven consumers and diehard multi-taskers, they expect more than ever from products, experiences and brands. Unresponsive apps and websites, one-size-fits all customer service or marketing campaigns, and…

You already invest time and effort creating impactful eCommerce campaigns to drive consumers to purchase, but an estimated $4 trillion of merchandise will be abandoned in online shopping carts. In the age of Instagram Checkout, shoppable UGC is becoming the standard for social selling. That’s why we’ve created a seamless way to improve the social shopping experience and turn user-generated content into revenue-generating content. Join us as we cover: – The landscape of shoppable UGC…

Our online universe is becoming more complex, ever more interesting, and it’s continuously expanding. The staggering amount of data online is impossible for marketers to sift through and understand by themselves. At the same time, consumers want brands to care about their individual experience, and address their concerns promptly. This level of dedication has led to the rise of artificial intelligence and machine learning in marketing. Marketers are increasingly comfortable with the idea of using…