The following is the transcript from the recording of How TINT was Made. Tim Sae Koo: I close the phone, and I said to my co-founders, “Guys, that was the last no, what can we do?” And the only idea that we could come up with together was to add a zero to all the prices and essentially 10x our price overnight. ———————————————————- Casey Franco: From Bryant Street Studios this is How TINT was Made.…
Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between…
Every day on Facebook, 2.5 billion pieces of content are created. Is all that peer/customer content being used? Are brands…
In 1970, consumers were hit with 500 advertisements per day. In 2017, that number is expected to hit at least 5,000 per day. Bombardment with branded content causes consumers to block out brand messages in search for more authentic content. Over 92% of consumers trust recommendations from peers and other real people compared to branded content (Neilsen Global). In a “world of stuff”, how can a brand stay relevant without alienating the audience? Welcome to the Earned…
Last week we published Part 1 of the Social Media + Hotels series. This week we are focusing on…
I wrote a hospitality trends article back in 2014 about the increasing applications of social media in the hospitality…
I sat down to talk with LeBlanc to see how he grew his Instagram account from 700 followers to 30,000 followers in just 7 months. He has a simple but widely underused strategy.
Quinn Cox shares how he worked crazy long startup hours and trained for a half-ironman triathlon at the same time.
How can you leverage social content as a hotel to engage guests? Here are 4 innovate ways hotels use social hubs all around the world to do just that.
