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Shanon Montelongo

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Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never been more important for selling on Instagram. While the platform continues to make it easier for companies and entrepreneurs to sell their products, the social media giant also wants to ensure that a deluge of eCommerce doesn’t deter its one billion monthly users in their quest for authentic connection and stories. Fortunately for socially savvy…