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Retail Marketing and UGC: How it Influences Shopping Behavior

Let’s say you’re shopping for a new watch, and are walking from display to display. There’s a dozen different pamphlets and beautiful posters strewn across… Read More

What is User Generated Content (and Why You Should Be Using it)

When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all… Read More

A Beginners Guide To Authentic Marketing in 2016

Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in… Read More

The History and Evolution of Advertising

Advertising and marketing has experienced some major milestones – think the emergence of the printing press in the 1440s, or the huge impact of television. Read More

Scaling Meaningful Communication With Marketing Tech

Let’s explore 3 up-and-coming marketing tech advancements empowering marketers to scale meaningful communication with their audiences. Read More

How The Middle East Retail Experience Is Changing With UGC

The mall is a social hub, and pioneering retailers in the region are capitalizing on the excitement that visitors feel and are leveraging it through… Read More

How To Transform Your Community Into Your Digital Marketing Force

Building an online community with an interested audience can inspire brand ambassadors to become your new marketing force. Read More

Webinar: The Art And Science Of Hashtags

Watch the webinar to learn how to gain high-quality followers and influencers, multiply the power of your hashtag, and trending hashtag strategies. Read More

How User Generated Content Can Help You Increase Website Engagement

We review the best examples of websites using user generated content (UGC) to boost community engagement, increase marketing roi, and drive new sales. Read More

Marketing To Millennials: How To Create Content For The Pokemon Go Generation

How do you create marketing content that will build trust with the younger millennials generation? Here's a rundown on how you can get started! Read More

Why Hotels In The Middle East Should Care About User Generated Content

Now, why should you leverage user generated content as a hospitality marketer in the Middle East? Here are three key reasons: Read More

How To Boost Audience Engagement With User-Generated Content

Georgia State University increases campaign performance by 216% with Hootsuite and TINT integration Read More