As consumers increasingly use social media to research and plan their travel, brands must find a way to pierce through the noise and stand out. It’s been proven that consumers trust their peers to a much greater degree than they trust brands. In fact, there is a wealth of data that points to user-generated content (UGC) as a great resource for hospitality marketing efforts. One study shows that 50% of Facebook users say their friends’…
Social media is an important way to create connections with an audience. And its even more powerful when your ardent supports create compelling content that highlights your brand. Leading companies are leaning on social media UGC to execute campaigns, grow brand loyalty and ultimately increase sales—here are five…
As a social media manager, you know how important having a social media aggregator is to powering our user-generated content (UGC) campaigns. Now to sell your CMO.
2019 has been another innovative year at TINT. Our vision has always been to empower brands with powerful and hyper-personalized content experiences, enabling them to build trust on a strong foundation of User Generated Content (UGC). This year we’ve kept this vision in focus throughout everything we do, from thought leadership events and trend research to strategic services and product launches—as well as strategic partnerships we’ve developed along the way. Here are just a few…
When we look at the history of advertising, we can confidently say that the 70s heralded a new era for the advertising world. We’ve seen it portrayed in TV series like Mad Men, where it’s all sharp suits and martinis in swanky bars. But the changes that happened in the…
In case you haven’t heard about it, #TeamTrees is the viral global phenomenon created by YouTuber MrBeast in late May 2019. The idea was simple but powerful: for every dollar donated, #TeamTrees will plant a single tree. Their goal was to raise $20,000,000 by the first day of 2020. Save…
From email nurture, social media, search, display, content marketing and influencer marketing, there are a variety of disciplines that comprise digital marketing. And while specialization within each discipline is important, when the tactics play together in harmony, your results can be astounding. Truly, the sum can be greater than the parts. This post looks at how two of the disciplines, email nurture and social media, can work in concert to ensure your owned audience hears…
You can’t scroll through a single social media feed today without being greeted by a flurry of hashtags. That’s the power of the trusty hashtag, one of the most integral parts of social media. Their omnipresent nature means they are also pivotal in social media marketing campaigns. Not…
Hashtags are everywhere these days – on Twitter accounts and news feeds, advertisements, weddings, and car commercials. When designed well, Hashtags can increase your online following, drive customer engagement, and help pin down what makes your company unique. If not designed well, hashtags don’t do much at all.…
The 2010s saw monumental transformation in the marketing world. Take a minute to travel back in time to visit some of the highlights.
User generated content (UGC) and the holidays go together like Santa and his sleigh. At this time of year, we eagerly await the arrival of festive content from our favorite brands, but sometimes it can all feel a little overwhelming. This is where UGC swoops in and saves…
2020 is just around the corner and we’re catapulting full steam ahead into a brand new decade, too. This means it’s time to start thinking about what marketing trends will arise in the next 12 months. But now, thanks to the rapid advancement of technology, we’re about to…
