Category: Research & Insights

Employee Generated Content: How It Impacts Company Recruitment

Research & Insights 5 min read
We’re all familiar with UGC (user generated content) and its brand-boosting capabilities, but what about EGC? EGC, or employee generated content, can have the same type of effects when shared on social media. Brands everywhere have started catching on,... Read More

A Beginners Guide To Authentic Marketing in 2016

Content Marketing 7 min read
Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in the pan, authentic is something that should be deep rooted in any marketing strategy and business if... Read More