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Social Media Marketing

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Today, Google launched Shoelace, a free social platform designed to share local “handpicked things to do with others who share your interests”. This is not Google’s first attempt at location-based social platforms, or social media altogether. Let’s dive into the new platform, what we know, and what it says about the current social media environment.  What is Shoelace? Shoelace is a location-driven mobile app from Google’s experimental projects workshop, Area 120. It is designed to…

If you are a social media manager, you may be looking for a social wall solution. As a way to boost social interaction at an event, the social wall is unmatched as a method to engage and connect with event-goers. Using curated, rotating displays that often focus on specific hashtags, a social wall encourages customers to share posts and essentially participate in your marketing. It is a great way to promote your brand as it…

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One of our favorite articles to write is about our top ranked social media marketing campaigns. We’ve already ranked the best social media marketing campaigns in 2016 and 2017. For 2018, we’re doing it a little differently and ranked our favorite marketing campaigns overall. Bookmark this page for…

Authenticity has a high price these days. Look: As the marketplace is getting more crowded, modern customers are spoiled with the amount of branded information they receive daily from all sides, so they don’t trust companies who keep a focus on their products, not their customers. To make your customers want to buy your products, you need to make them trust your brand first. If you want to stand out from the crowd, authenticity isn’t…