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Social Media Marketing

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There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags evolved from primarily a categorization tag into an essential tool for contributing and curating relevant User Generated Content. Today, the hashtag’s critical role is expanding to promote audience engagement and incentivize community participation through UGC experiences like an Instagram contest, Twitter poll, Facebook sweepstakes, or other social media giveaway. What’s…

Today, Google launched Shoelace, a free social platform designed to share local “handpicked things to do with others who share your interests”. This is not Google’s first attempt at location-based social platforms, or social media altogether. Let’s dive into the new platform, what we know, and what it…

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Users engage with only 5 percent of branded content versus 15 percent of sourced content. What’s more, 51 percent of Millennials say they trust user-generated content (UGC) over branded content. The numbers are clear. People trust, believe, and respond to content produced by other people. Increasingly, digital out-of-home…

With 97% of marketers using social media, the search for new ways to leverage user generated content is more important than ever. Brands are beginning to take an Always On Marketing approach and having a reliable way to aggregate user generated content is important for a successful social media strategy. The problem that many marketers face when trying to implement user generated content, is finding ways to get their target audience socially sharing in a…

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One of our favorite articles to write is about our top ranked social media marketing campaigns. We’ve already ranked the best social media marketing campaigns in 2016 and 2017. For 2018, we’re doing it a little differently and ranked our favorite marketing campaigns overall. Bookmark this page for…

In case you haven’t already heard, IHOP is now serving burgers. Wait…what? That pancake/breakfast place is serving burgers now? This is exactly the reason the International House of Pancakes team decided change their name from IHOP to IHOb (International House of Burgers) last week. People saw IHOP solely…

Authenticity has a high price these days. Look: As the marketplace is getting more crowded, modern customers are spoiled with the amount of branded information they receive daily from all sides, so they don’t trust companies who keep a focus on their products, not their customers. To make your customers want to buy your products, you need to make them trust your brand first. If you want to stand out from the crowd, authenticity isn’t…