Today, Google launched Shoelace, a free social platform designed to share local “handpicked things to do with others who share your interests”. This is not Google’s first attempt at location-based social platforms, or social media altogether. Let’s dive into the new platform, what we know, and what it says about the current social media environment. What is Shoelace? Shoelace is a location-driven mobile app from Google’s experimental projects workshop, Area 120. It is designed to…
Users engage with only 5 percent of branded content versus 15 percent of sourced content. What’s more, 51 percent of Millennials say they trust user-generated content (UGC) over branded content. The numbers are clear. People trust, believe, and respond to content produced by other people. Increasingly, digital out-of-home…
With 97% of marketers using social media, the search for new ways to leverage user generated content is more important than ever. Brands are beginning to take an Always On Marketing approach and having a reliable way to aggregate user generated content is important for a successful social…
If you are a social media manager, you may be looking for a social wall solution. As a way to boost social interaction at an event, the social wall is unmatched as a method to engage and connect with event-goers. Using curated, rotating displays that often focus on specific hashtags, a social wall encourages customers to share posts and essentially participate in your marketing. It is a great way to promote your brand as it…
One of our favorite articles to write is about our top ranked social media marketing campaigns. We’ve already ranked the best social media marketing campaigns in 2016 and 2017. For 2018, we’re doing it a little differently and ranked our favorite marketing campaigns overall. Bookmark this page for…
In case you haven’t already heard, IHOP is now serving burgers. Wait…what? That pancake/breakfast place is serving burgers now? This is exactly the reason the International House of Pancakes team decided change their name from IHOP to IHOb (International House of Burgers) last week. People saw IHOP solely…
Authenticity has a high price these days. Look: As the marketplace is getting more crowded, modern customers are spoiled with the amount of branded information they receive daily from all sides, so they don’t trust companies who keep a focus on their products, not their customers. To make your customers want to buy your products, you need to make them trust your brand first. If you want to stand out from the crowd, authenticity isn’t…
Over the past decade, social has risen above all other marketing tactics to find a comfortable home in every aspect of business, including tech support, customer service, and sales. Source It makes sense that CMOs are implementing it in any way they can when you consider that not…
You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and customers at unprecedented rates. You see them be used to source the best photos and tweets from fans and community. You buy into them…
Here’s a roundup of the best social media marketing campaigns so far in 2016.
Social media marketing apps are all the rage at the moment. The ability to access your accounts and communicate with friends, family, and followers all in one place is so valuable in this fast-paced world. And, having the chance to converse and communicate with their audience and customers with…
The moment is here. You’ve worked exhaustingly hard, creating a branded hashtag for your business, launching it into visibility, and generating enough conversation that you’re gaining real results. And then the campaign is over—so now what? Now, you keep the momentum going from your hashtag campaign. Too many…