Last week we published Part 1 of the Social Media + Hotels series. This week we are focusing on the word that everyone keeps bringing up…Millennials. A couple years ago it was easy for a hotel to stand out on social media and “woo” Millennials with some creative social posts. But as more and more companies are getting in on the action, simply pushing photos and branded content at target markets becomes detrimental. Marriott…
I wrote a hospitality trends article back in 2014 about the increasing applications of social media in the hospitality industry. It’s already out of date. And it seems with the speed that consumer habits are changing, by the time you’re done reading this updated version, it will…
Hashtags are just a symbol, a pound sign, #. But it has revolutionized the way we communicate, from speech patterns to political movements; from advertisements to legal definitions of creative ownership.
Social Studies Podcast is a talk show produced by TINT about marketing, social media, and technology through the lens of the industry’s most innovative minds. Hosted by Nathan Zaru (@YES). In this episode we welcomeBen Rubin, founder and CEO of Meerkat. You can find him on twitter at @Benrbn and tweet us…
I sat down to talk with LeBlanc to see how he grew his Instagram account from 700 followers to 30,000 followers in just 7 months. He has a simple but widely underused strategy.
There are many horror stories of brands who have had the hashtags that they’ve created used against them to smear their brand. Successful hashtag campaigns avoid a social media explosion by creating a tag completely free of ambiguity, which allows you to steer the conversation.
The Future Of Marketing is Community | Nathan Zaru and Samantha Stein talk community management on this episode of the Social Studies Podcast
Over and over, those of us who work on the internet are told, “Don’t feed the trolls. Don’t talk back. It’s what they want.” But is that true? Does ignoring trolls actually stop trolling?