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Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more online, the methods by which we vouch for products and services within our networks have followed. Today, user-generated content (UGC) that showcases the merits of a brand’s…

Did you watch “Only Lovers Left Alive” by Jim Jarmusch? Source If you haven’t watched it, the movie tells about vampires, Adam and Eve, who stayed in sync with the fast-paced world to survive and carry their love through time. As well as Adam and Eve, one tiny detail went through fire and water to rebirth today and become the most powerful marketing technique ever. And just as love matters for surviving in today’s world…

Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the virtual world. Retail marketing is changing.  How can brands deliver authentic brand engagement in real life and online? Integrating customer social media content, or user-generated content (UGC), is the answer. People love to be included and brands love to show that their products are popular. UGC delivers on both accounts,…