Category: Tips & Tricks

The Ultimate Guide to Getting Started with UGC

Digital Marketing 10 min read
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And... Read More

Facilitating Student Connection with UGC During COVID-19

Community Building 4 min read
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But... Read More

5 Powerful Brand Storytelling Tips For Marketers

Content Marketing 7 min read
Did you watch “Only Lovers Left Alive” by Jim Jarmusch? Source If you haven’t watched it, the movie tells about vampires, Adam and Eve, who stayed in sync with the fast-paced world to survive and carry their love through time. As well as Adam... Read More

7 Surefire Ways to Boost Brand Authenticity on Instagram

Social Marketing 9 min read
Authenticity has a high price these days. Look: As the marketplace is getting more crowded, modern customers are spoiled with the amount of branded information they receive daily from all sides, so they don’t trust companies who keep a focus on their... Read More

5 Reasons UGC can Supercharge Retail Marketing

Content Marketing 3 min read
Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the virtual world. Retail marketing is changing.  How can brands deliver authentic brand... Read More

Reuse Social Content from Customers with 3 Lessons

Content Marketing 4 min read
Every day on Facebook, 2.5 billion pieces of content are created.  Is all that peer/customer content being used? Are brands finding ways to reuse social content and user generated content?  The sad thing is, they are usually not.  — Why is it so hard... Read More