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Everything you need to get started with UGC.

Instagram is the top social network for social commerce. More and more consumers are starting their product discovery journey by connecting to brands and micro-influencers on the photo-driven platform. With so much marketing funnel traffic originating on Insta, marketers may find themselves asking, “How do I get more…

Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals to paint the picture of what life would be like if you owned his potato peeler. Now, it’s a bit more sophisticated—but it is built on the same foundation. What is Visual Content Marketing? Visual content marketing uses images and videos to show consumers what a product can do for them. Thanks to social media…

Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a variety of names: employee advocacy social program, employee-powered marketing, employee-driven communications, but all of them fall under the umbrella of Employee-Generated Content (EGC) EGC and employee-powered marketing are…

2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect, and leave baggage in the previous year. Start 2021 on the right foot and make your New Year’s Resolution to leave these eight things in 2020.  As published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. For more…

Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide similar traction. Many social practitioners are already using them intuitively. Incorporating them into your social strategy can provide additional reach and engagement for posts across social channels.  What…