Over the past few years, we’ve seen companies struggle with finding the right content for the right channel. Digging through stock image libraries to find that one piece of unique content you hope no one else has used before or hiring a photographer to create original content, is both time-consuming and tends to be fairly expensive.
To get around this issue, smarter brands have turned to using customer-generated content (CGC) to satisfy their growing content needs. In fact, 47% of high-performing marketers extensively use customer-generated content…compared to 8% of under-performing marketers (Forrester).
Why customer-generated content versus stock imagery? It goes beyond the fact that CGC is free and easy to collect. Effective marketers are expanding their brand governance to include more input and guidance from communities outside the control of the brand…letting their customers tell their brand’s story. Because if you can’t get outside parties interested in what your brand does, your brand’s relevance is likely on the decline.
So to help smart marketers on their journey to master the art of CGC, our recent feature release is all about making the CGC collection and distribution process as easy as possible – with a few other platform improvements thrown in as well. Here’s what’s new!
Craft better e-mails with better content
Grow your CGC library with ease
Capture more eyes with movement
Your audience no longer has to click video posts in your TINT to get them to play. This puts your static feed in motion and creates a visual experience that attracts more eyeballs on your website or on in-store display! To enable this feature, head to your Settings tab and enable In-Line Video Playback under TINTLABS. This feature is currently only available for the Classic Theme.
For all plans
Take more control over your display
We’ve added functionality to our Display Controls to give you more control over your live TINT display. Keep popups up longer, configure videos to auto-play or loop, control transitions and animations and create more engaging and attention-grabbing experiences.
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File handler facelift
Access more content sources in our newly revamped file handler when creating custom posts, banners or backgrounds!
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These features are a big step towards allowing brands to grow their businesses and build brand awareness through CGC. In 2018 we’ll continue to expand our functionality around CGC utilization and to improve our Analytics dashboard to provide brands with better performance insights.
And, as always, we’ll be listening closely to all your feedback.