Brought to you by popular demand, we’re excited to announce our new Review Tracker feature.
The Review Tracker feature will allow businesses add an additional layer of UGC-driven results on their site, increasing both the number of marketing touchpoints and the number of conversions.
What Does the Review Tracker Do?
TINT’s new Review Tracker pulls authentic customer reviews from an enormous number of online sources and mediums. These reviews can then be shared and displayed anywhere that you can place TINT, just like our UGC feeds.
The reviews pulled will be specific to one physical location. Any business with a brick-and-mortar location will benefit from this tool, including businesses in the hospitality, real estate, restaurant, automotive dealership, and retail industries.
There are more than 80 mediums that you can choose to pull reviews of your location from. Some of the sites include:
- Apple’s App Store
You can see the full list of mediums we source reviews from here:
This is the full list of mediums we can source reviews from, sorted by industry.
While it takes 48 hours during the initial setup to pull reviews on your location, once you’re all set up you’ll be able to access and display live client testimonials as they’re posted in real time. These reviews and testimonials can be displayed anywhere that you can place TINT– including in a mobile-friendly brick-and-mortar store.
How To Add Review Trackers To Your TINT
Adding Review Trackers to your TINT is a simple process that only takes a few minutes.
You’ll first click to the Review Trackers feature, and click “Get Started.”
Adding Review Trackers to your TINT is a simple, 3-step process.
You’ll then input the information of your brand’s location. This both includes and requires a specific, physical address. Each store location will be separate, so make sure to name each location appropriately. Once you’ve entered in the information, you just click “Add Location.”
A physical location is required in order to utilize Review Trackers.
After you’ve gone through the initial setup and waited 48 hours, you’ll be able to review your trackers for existing locations at any time.
You can view the Review Trackers of existing locations at any time.
Review Trackers can then be moderated and placed on your site anywhere that TINT can be placed.
Why Use Review Trackers: Use Cases & Benefits
Reviews and testimonials that users share online are an exceptionally valuable form of user generated content. When placed strategically, they can increase marketing touchpoints, appealing to more customers at different stages of the digital sales funnel. They can increase lead generation and conversions. They can make an enormous dent in your appeal to get consumers to trust you, which is the first step towards building a loyal community and brand ambassadors.
While it’s hugely beneficial to place reviews in general on your site, it’s incredibly powerful to be able to source all your reviews from a large number of sites and share them in one place. You don’t have to depend on users visiting yelp and Google and Facebook in order to see your best reviews; you can broadcast them on your site or in your store live.
Featuring live, dynamic reviews in-store can directly impact your sales and client rapport– especially when the reviews are specific to your location.
When we say live, we mean it. The reviews are consistently sourced after the initial setup, allowing for new reviews to be uploaded in real-time, creating dynamic customer testimonials that you can feature in a number of ways. Positive reviews on specific mediums now have much larger reaches, creating an additional marketing touchpoint that can be used in your favor.
When Review Trackers are combined with our TINT displays, they can be featured anywhere TINT can be placed. All reviews and testimonials are additional content sources that can be added to your TINT displays to craft the narrative you’re looking to tell. Examples of use cases include:
- Featuring reviews and testimonials of your brand, quality, and customer service on the homepage of your site
- Placing relevant reviews on specific product pages
- Placing relevant reviews near specific products on live displays in your store
Since our Review Trackers are specific to location, you can use the reviews pulled to appeal to local consumers, showing them that while the brand is great, your specific store is excelling in customer service, too. For businesses that have a number of branches or stores, this can help your individual locations shine and increase traffic.
Ultimately, these reviews will provide written, direct affirmation detailing exactly why customers love your brand. These can have a bigger impact that a quickly-posted Tweet or a UGC image shared on Instagram of your product; they’re telling other consumers why your brand and your product are so great, and that value can’t be overstated.
How can TINT’s Review Trackers Help My Business?
Consumers often rely heavily on reviews when researching purchasing decisions, with 92% of customers reading online reviews and 40% of consumers forming opinions about a product after reading only 1-3 reviews. More than 50% of customers will use reviews to decide on whether or not they think a local brand is a good business. These statistics are only mere reminders that online reviews are powerful marketing forces that should be used whenever possible.
By utilizing our new Review Tracker feature, you can pull your reviews from over 80 mediums, combining them all in one place, and you can display them anywhere you can place TINT. Whether you feature customer reviews on your homepage, on product pages, in your retail store, or all three, you can help shape the narrative and boost the reputation of your brand in an authentic way that consumers will respond to while increasing your marketing touchpoints, increasing your overall success.
Want to learn more about how you can take part in a Review Tracker Trial? Contact us here.