Here’s a roundup of the best social media marketing campaigns so far in 2016.
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every…
Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They…
Here’s a roundup of the best influencer marketing campaigns we’ve seen!
actually want to tell their own stories… I think that User Generated Content gives them that freedom. You give them a software to play with, and the go and do their own thing.
User-generated content, or UGC for short, is any content that has been created, published, and/or submitted by users of a…
Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and…
Users engage with only 5 percent of branded content versus 15 percent of sourced content. What’s more, 51 percent of…
Today, consumers look to other consumers for affirmation, confirmation, and validation to inform their purchasing decisions, choosing to heed the…
Instagram: it’s the platform for selfies and filtered, overly-curated shots, right? But when you consider that more that 95…
Did you know an average of 1.3 billion emails (yes, with a “b”) are sent per day during the period…
All marketers are familiar with ecommerce and most are familiar with social commerce, especially when it involves tactics like digital product…