While the whole world has been upended by the coronavirus pandemic, the hospitality industry has been hit particularly hard. Between business travelers being grounded at home and municipalities shutting down restaurants, festivals, and cultural institutions, bookings at hotels have dropped precipitously.  As we emerge from this trying time, marketing efforts will have to adapt and user-generated content (UGC) has never been more important for hospitality to connect and communicate trust and safety with guests and…

Academic graduations have been held as significant scholastic ceremonies for over 800 years, but in the face of COVID-19 virtual graduation has become the new normal. Academic events are important cornerstones of society. UNESCO recognizes these social practices as major cultural structures in the lives of communities. It is part of an important intangible heritage that marks the stages of a person’s life. For many, walking the stage as a graduate is the pinnacle of…