Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and experienced 2020 in a different way than others. As we all navigated personal challenges, we also navigated those of our customers and fans—making sure to stay sensitive, voice our opinions, and hit KPIs. Putting together this list of best and worst ads of 2020, we have to give a slow clap of recognition for every…
Advertising and marketing has experienced some major milestones – think the emergence of the printing press in the 1440s, or the huge impact of television.
Its not news that banner ads have become a poor investment. Modern day banner ads have a click rate of less than .1% (or 1 in 1000 people) which means you are more likely to complete NAVY SEAL training than click a banner ad. What’s worse, a small percentage of internet users (about 8%) do 85% of that clicking – and those humans (or bots) probably aren’t the high quality traffic you’re looking for.
Whether promoted tweets are right for your goals is for you to decide. But don’t let uncertainty about how to launch an effective campaign prevent you from advertising on Twitter. Here are five tricks to implement to make sure you are getting the most of these targeting options, so you can create effective and money-saving marketing promoted tweet campaigns.
