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Holiday season is upon us.  Aside from eating our body weight in turkey, this means that Black Friday is fast approaching.  It’s like the Superbowl of ecommerce and is widely known as one of the busiest shopping days of the year. Along with Cyber Monday, it’s set to break traffic and sales records both sides of the Atlantic. Source Its massive popularity means that ecommerce brands of all sizes can take advantage o So, as…

Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never been more important for selling on Instagram. While the platform continues to make it easier for companies and entrepreneurs to sell their products, the social media giant also wants to ensure that a deluge of eCommerce doesn’t deter its one billion monthly users in their quest for authentic connection and stories. Fortunately for socially savvy…