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Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in consumers’ hands is one way to harness the power of word-of-mouth marketing. However, those in charge of online shopping experiences have had difficulty not only integrating UGC into a seamless buying process, but also securing the rights to reuse the content. Fortunately, a number of technological…

A lot goes into creating an ecommerce store. You have to think about what to buy, who you’re going to sell to, where you’re going to sell from, shipping options, payments, and everything in between. Source Then there’s the actual act of encouraging people to buy.  This is perhaps the hardest part of running an ecommerce store. If you don’t do it right, your sales will remain stagnant, and you may have to close shop…