Editor’s Pick


Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a polished image of a product. Over the years, marketing campaigns have changed with the times, singing a different tune when consumers call for it. Once, commercials were key sales pitches, encouraging consumers to go out and purchase. But, as time moved on and people became less receptive to the selling…