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As you prepare your holiday marketing strategy, there are a number of factors to keep in mind. First you need to think about your target customer. Consumers transform into three different holiday shoppers during this time of hear: The Early Bird, The Decemberist, and the Procrastinator. Make sure as you develop your strategy that it’s designed for your ideal customer. This way your content and promotions will reach the best holiday shopper.

Your updates should always provide value to your network and should take advantage of the visual medium. LinkedIn allows you to share a wide-breadth of visual content including: conference slides, case studies, white papers, videos, infographics and more.