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You’re creating content. But on which social media platform should you share it? And how? It’s important to know the right social media etiquette for each platform so you can target the right customers.

Whether promoted tweets are right for your goals is for you to decide. But don’t let uncertainty about how to launch an effective campaign prevent you from advertising on Twitter. Here are five tricks to implement to make sure you are getting the most of these targeting options, so you can create effective and money-saving marketing promoted tweet campaigns.