Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement…
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC…
When you’re about to hit that “buy” button, do you find yourself automatically scrolling down to read reviews left by those who went before you? If so, you’re not alone. In fact, 64% of consumers will actively seek out reviews before they commit to handing over their money. Source: v12data Reviews, and user-generated content (UGC) in general, are making marketing more authentic. Content created by customers has magic powers that marketers can’t recreate themselves -…
