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When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of the best ways to build trust, grow engagement, and drive conversions, and the following stats prove it. All marketing channels benefit from UGC, and that’s what makes it so appealing to brands. UGC is everywhere these days, all over organic social media, email content, digital advertising, websites, brand marketing, and in-person activations. Every year, we…