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Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more online, the methods by which we vouch for products and services within our networks have followed. Today, user-generated content (UGC) that showcases the merits of a brand’s…

Writing a blog post is just half the battle. You need to know how to distribute your content to gain maximum visibility. Most of our early growth at TINT came from strategic blogging that helped get traffic to our website. In our early days I wrote several blogs for TINT, including How to Get More Customers and How to Get More Facebook Likes. These posts were critical to our early customer acquisitions, and still bring us significant traffic today. Here’s what I did that made them so successful