We don’t really know what wearables will look like, and we don’t really know what they will do. So how can you prepare a marketing strategy? By relying on what marketers do best: creative thinking, looking for patterns from consumers, and a little bit of imagination. Here are four ways wearables will change marketing – and what you can do to be ready.
“We interviewed a senior being evicted from their home in the Mission who told us, ‘Google is Hitler’. What would you say to that?” An interviewer from TechCrunch asked me this question a month ago. The question didn’t surprise me, even though it should have. It seems like that’s all that’s been in the news lately.