One of TINT’s biggest priorities is privacy and data protection for our users and we are constantly aiming to provide the utmost safety and satisfaction to them. Each day, the TINT team strives to live up to our company values. Company value #2 states that we shall cultivate transparency internally and externally, and this means no less for our transparency with our customers.
On May 25, 2018, the General Data Protection Regulation(GDPR) will be implemented. The GDPR isa new legislation in the EU concerning privacy around personal data. The law is meant to ensure that citizens are informed of and give consent to sharing the data that is collected about them to third parties.
Since TINT does notsell data or collect any highly sensitive information such as names, IP addresses, health records, or social security data, most of the regulation in GDPR does not impact our users. Still, it important for us to be transparent about the 5 categories of data that we do collect.
Category 1– TINT Account Data
Examples of account data:
TINT account email addresses
TINT account passwords
Category 2–Product Usage Analytics
Examples of the tools used to collect analytics:
Category 3–Information About How End UsersUseTINT
Information about how the end users use TINT is the most sensitive category of information we collect. This information is necessary for TINT customers to optimize their TINT, as they can then track their progress and analyze the impact of TINT on marketing efforts over time.
Examples of metrics collected:
Engagement Analytics on TINT embeds
Clicks on TINT posts
Clicks on TINT Calls-to-Action buttons on posts
TINT embed views
Category 4– Aggregated Data from Major Social Networks
TINT collects aggregated data from social networks that users have connected to our platform. The social network’s End User License Agreement(EULA) covers consent for this data and falls under the GDPR personal data regulations. When a social post is deleted or modified, we make sure that our database reflects the changes by complying with the social network.
Examples of aggregated data collected:
Category 5– Aggregated Data from Non-Social Networks
TINT allows users to connect to a number of social networks, such as Twitter, Instagram, or Facebook, but also supports other integrations such as RSS feeds.
Because the content from these channels do not have the protection of an EULA, the responsibility falls on the customer to make sure they comply with GDPR. This means the user must give the proper consent for the data being aggregated prior to using these sources.
Examples of data from non-social networks: