Schedule a demo today!

Over 5,000 brands use TINT to power their content displays. Join them today!

Clients/University/Specialty Produce

Specialty Produce

Client intro image

Specialty Produce is a family owned and operated fresh produce supplier that serves both retail and wholesale customers. They’ve been a premium provider for more than thirty years — and their marketing has kept pace with the times.

Specialty Produce supplies over 600 restaurants with fresh produce daily. Their restaurant clients range from organic juice bars to pizza joints to fine dining establishments. They use TINT to connect the people who eat their produce — each restaurant’s diners — to the journey their food takes from field to plate.

“We are essentially a middleman, but we wanted to show how we have the ability to connect our chefs and ultimately the consumers, to the farms.”
- Kelly OrangeSocial Media & Community Affairs Director, Specialty Produce

Initially, they were looking for a way to display their social information in their warehouse as a way to bridge the gap between what happens when the produce is put on our trucks and the application at the restaurant as a fully realized dish. They wanted their employees to see more of the full picture of how the produce ends up on the plate, and show them how their knowledge is important.

“Our main goal was to engage our employees in the social process. Our hope was that they would be inspired by seeing their coworkers posts and maybe spark a little bit of friendly competition. We found out quickly that we were also able to engage our restaurant and chef customers, whose posts show up in our warehouse and on the front of our website viewed the world over.”
- Kelly OrangeSocial Media & Community Affairs Director, Specialty Produce

Specialty Produce now uses TINT to tell the entire journey from farm to table. Their retail customers who come in to the warehouse see the posts, follow the #specialtyproduce hashtag and research their fresh produce purchases on their website, which also features rich visual social content via TINT, and then they go out to eat at their restaurants.

“Everyone loves to be a part of something, and that’s what you get with TINT. We love the analytics provided by TINT - we can see exactly where we came from. July 2014 we had 77 total posts to the #specialtyproduce hashtag. In July of 2015 we had 1,018 posts. That’s up almost up 900 individual posts a month!”
- Kelly OrangeSocial Media & Community Affairs Director, Specialty Produce

This month they are working to organize their own TINT network through their customer restaurants. They are refining content and training employees with the goal of having 100 of their restaurants using TINT by next summer. They uniquely adapt each TINT feed to match their restaurant client’s desired demographic. They’ve also used TINT to engage event attendees during events with their partner nonprofit organizations, Collaboration Kitchen and Chef Celebration.

“We are currently working to get TINT into our partner restaurants to help build their business and help grow our #SpecialtyProduce hashtag along with many others that we have started along the way to document the process of Farm to Table. We love the simplicity of TINT and we hate that we didn’t have it 10 years ago!”
- Kelly OrangeSocial Media & Community Affairs Director, Specialty Produce

Request demo

See another client story:

NASDAQ

Tint Story
Learn more

Georgia State University

Tint Story
Learn more

P.F. Changs

Tint Story
Learn more