The VIVA San Antonio 2020 Livestream was a virtual event created by the Luminaria Foundation, Texas Public Radio, and the Lonesome Rose, a popular live music venue. The Luminaria Foundation had originally released relief funds for artists and musicians suffering the impact of COVID-19. Those monies were quickly exhausted and new fundraising efforts began.
The organizing committee decided a livestream consisting of three core parts would kickstart the next round of fundraising efforts. There would be a pre-show consisting of previously recorded performances from local bands. The main stream would be hosted by Garrett T. Capps, owner of the Lonesome Rose. That hosted stream would cut away to a mixture of live and recorded content from South Texas musicians and visual artists.
The goal of the stream was to showcase local artists and drive traffic to a donation page.
As with any event, in-person or digital, unforeseen challenges can occur. The VIVA Livestream had two surprise challenges.
In the days leading to the event there was a sudden uptick in foreign language traffic. A quick analysis found that a majority of the traffic was coming from South America. It seemed that a digital community in Brazil and Argentina had started using the hashtag for an activation. The community had a large number of members and was quickly drowning out local contributors with their content.
There was an issue with Youtube’s upload process around the sixth hour. The livestream crashed and organizers had to start a new stream which meant a new video link. This required stakeholders and participants to make a quick changeover to the new stream to keep engagement and momentum going.
TINT worked directly with the stream project management team to support the virtual event.
Thousands of people watched the stream throughout the course of the day. They were able to enjoy music and art from local creatives. The fundraiser kickoff collected over $5,000 in the first 9 hours and playbacks in the virtual event continues to drive traffic.
Tshirt sales and other promotional activities began shortly after. Visit this page again soon for finalized fundraising amounts. (June 2020)
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