Repurposing user-generated content (UGC) legally and safely throughout your marketing channels is one of the most effective and authentic strategies for converting leads to customers, as well as achieving scale for your content needs quicker and at a lower cost.
Our UGC Rights feature generates a link that you can send to users via direct message or comment publicly on the user's post. The direct message route is valuable in that it adds a more personal touch, and doesn't run the chance of post comments becoming deleted if identified as spam.
After rights are granted by the original post author’s authentication, you can download the image directly within TINT or automatically send it to your other content management solutions (ie Hubspot, Marketo, Hootsuite, Facebook Ads, Mailchimp and Dropbox)!
UGC Rights requests and clearance is available with Instagram, Twitter, and Facebook.
72% of users will accept a brand’s request to use their content.
When you request content from members of your community, you are also showing them that you appreciate their contribution to your brand. They LOVE that you are listening and asking, and studies have shown these fans are more likely to share brand content again in the future. UGC Rights is a marketing tool that gives you real engagement.
In addition, UGC is more powerful, trusted, and affordable than branded content. Increase click-through conversions, customer engagement, and top-line revenue all while saving content creation time and costs!