Community Powered Marketing for Wine, Beer & Spirits Brands
Cultivate direct consumer relationships, drive new trial and acquisition with authentic UGC, and secure long-term retention with emotional brand loyalty.
The trusted enterprise solution for wine, beer, and spirits & 5,000+ of the world’s leading brands
Drive Authentic Advocacy, UGC, and Social Commerce
Social proof is critically important for Wine, Beer & Spirits brands. But many marketers are left wondering how to create a reliable pipeline of fresh product UGC, reviews, and consumer opinions. Community Powered Marketing unlocks a fuel source for scalable UGC across key social and online channels.
Hyper-Personalized Experiences That Drive Retention & New Acquisition
Praised as the ‘Swiss Army knife’ of engagement tools, our platform is loaded with 20+ inspired activities. From user-generated content & review campaigns to surveys & polls, event activations, and discussions, an owned brand community will drive meaningful connection, new customer acquisition, and increased retention.
Reduce Your Reliance on Third-Party Channels and Create a Zero Party Data Engine
Stop relying on ineffective one-way communication channels and purchased data points from social media companies and retail partners. Start building lasting and meaningful direct consumer connections by harnessing owned zero party and first party data that empowers your Wine, Beer & Spirits brand to deliver meaningful engagement.
Co-Create With Your Passionate Consumers
Stay on top of audience behavior, from tracking consumer sentiment around ready-to-drink cocktails to omnichannel expectations to navigating evolving trends. An online community helps you crowdsource new ideas and validate R&D plans to minimize risk and maintain your marketplace strengths.
Ensure Brand Safety and Legal Compliance
TINT possesses extensive expertise in partnering with Wine, Beer & Spirits brands, and we collaborate with your legal and brand teams to guarantee a secure community environment. Through community monitoring, robust moderation protocols, and prompt event response mechanisms, we prioritize the safety and compliance of all community content.
Fast & Easy to Launch
Launch a fully customizable owned community in 4 weeks, no coding required.
Dynamic Activations Fueled by Zero Party Data
Deliver tailored activities at scale to drive action and emotional loyalty
Robust Community Engagement
Create ready-to-go packages for partners to drive new revenue.
Agile Insights Gathering
Keep a pulse on shopper insights for retail customers, trends, and drive brand resilience.
Brand Safety & State Level Adherence
Automated age restriction and state-level targeting to adhere to alcohol promotion regulations.
Why leading brands choose TINT
Ready-to-Drink Cocktail BuzzBallz Sparks High-Quality Advocacy
This ready-to-drink cocktail brand is on a mission to reinvent Happy Hour and create fun, innovative cocktails for the world. Activating a targeted community drives personalized engagement and authentic advocacy.
Learn more about Brand Communities
The Big Online Brand Community Study
Download our exclusive report to learn what consumers want in an online community experience, how online communities impact a brand's bottom line, and the best practices to grow communities.
What is Community Commerce and Why Should Brands Care
We explore what community commerce is, why it's important for brands, and how you can maximize community-driven brand conversations to drive sales.
We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.
Ultimately, relying on third-party social channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, inability to attribute community impact, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.
How can I ensure that my brand community complies with legal regulations concerning Wine, Beer & Spirits and maintains security?
TINT possesses extensive expertise in partnering with Wine, Beer & Spirits brands, emphasizing the imperative of aligning our community platform with regulations that target consumers of legal drinking age. This encompasses age restrictions and adherence to state-specific alcohol promotion statutes. Our collaborative approach involves coordination with your legal and brand teams to guarantee a secure community environment. Through community supervision, robust moderation protocols, and prompt adverse event response mechanisms, we prioritize the safety and compliance of all community content.
We believe every brand, especially in categories as beloved as Wine, Beer & Spirits brands, already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with shoppers or you’re seeking a fully managed community team to nurture your owned community and launch partner activations, TINT’s platform is engineered to enhance efficiency in your marketing stack.
In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.
TINT helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data. Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
An owned brand community powered by TINT has proven to enhance customer retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.