Community Powered Marketing for Wine, Beer & Spirits Brands

We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.

Ultimately, relying on third-party social channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, inability to attribute community impact, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.

TINT possesses extensive expertise in partnering with Wine, Beer & Spirits brands, emphasizing the imperative of aligning our community platform with regulations that target consumers of legal drinking age. This encompasses age restrictions and adherence to state-specific alcohol promotion statutes. Our collaborative approach involves coordination with your legal and brand teams to guarantee a secure community environment. Through community supervision, robust moderation protocols, and prompt adverse event response mechanisms, we prioritize the safety and compliance of all community content.

We believe every brand, especially in categories as beloved as Wine, Beer & Spirits brands, already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.

We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with shoppers or you’re seeking a fully managed community team to nurture your owned community and launch partner activations, TINT’s platform is engineered to enhance efficiency in your marketing stack.

In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.

TINT helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data. Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.

An owned brand community powered by TINT has proven to enhance customer retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.