Find and Keep Your Best Consumers with Owned Brand Communities
Secure your consumer relationships, mobilize your brand advocates, and capture zero-party data to accelerate the speed to ROI of all your marketing efforts.
The trusted enterprise solution for 5,000+ of the world’s leading brands
Christine Luongo, Brand Manager, Veggies Made Great
+20%
Increase in Sales
Veggies Made Great
Mobilize Your Best Consumers to Maximize Brand Outcomes
Every brand has an audience of consumers. Where you might struggle is mobilizing, activating, and scaling engagement in a way that promotes lasting business impact. That’s where we come in. Leverage an owned brand community as an extension of your digital brand experience, empowering you to cultivate your consumer relationships to maximize business impact.
Reduce Your Reliance on Third-Party Channels
Stop relying on ineffective one-way communication channels and purchased data points, and start building lasting and meaningful direct consumer connections. Capture and harness owned zero-party and first-party data that empowers your brand to reclaim consumer relationships and deliver meaningful engagement.
Hyper-Personalized Experiences That Drive Loyalty & Advocacy at Scale
Praised as the ‘Swiss Army knife’ of engagement tools, our platform is loaded with 20+ inspired activities. From sampling to user-generated content & review campaigns to surveys & polls, special offers, and discussions, an owned community will drive meaningful connection, new customer acquisition, and increased retention.
Co-Create With Your Passionate Consumers
Stay on top of audience trends, crowdsource new ideas, or validate R&D plans to maintain your marketplace strengths. Our built-in survey capabilities deliver robust options for customized surveys, polls, online focus groups, and more to help fuel consumer insights and brand innovation.
Fast & Easy to Launch
Launch a fully customizable owned community in 4 weeks, no coding required.
Dynamic Activation Fueled by Zero-Party Data
Deliver tailored activities at scale to drive action and loyalty.
Robust Community Engagement
Boost engagement with 20+ activities including sampling, reviews, UGC, discussions, surveys, and more.
Agile Insights Gathering
Keep a pulse on consumer trends and feedback, gain competitive intel and market share, and drive brand resilience.
Why leading brands choose TINT
ARM & HAMMER Cat Litter Achieves 13X Greater Customer Lifetime Value with Community
When analyzed across all other marketing channels, ARM & HAMMER Cat Litter’s Kitty Krew Community has become the home for the brand’s highest LTV consumers.
Learn more about Owned Brand Communities
The Big Online Community Study
Download our exclusive report to learn what consumers want in an online community experience, how online communities impact a brand's bottom line, and the best practices to grow communities.
Community Marketing 101
Learn all about online brand communities and what they can do for your brand, from increasing brand advocacy to creating lasting emotional loyalty.
How to Create a Community Powered Marketing Strategy
Discover the steps for crafting a powerful Community Powered Marketing strategy with examples of brands doing owned brand communities right.
FAQs
I already have a following on social media sites, why do I need an owned brand community?
We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.
Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.
How does an owned brand community work?
TINT helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data. Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
An owned community powered by TINT has proven to enhance customer retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.
How do I build an owned brand community?
We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
Is a community a lot of work? Who manages the community and plans the engagement?
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with consumers or you’re seeking a fully-managed community team to nurture your owned community, TINT’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.
Additionally, 90% of our clients confirm that a minimum of three business functions harness their owned brand community to achieve their business goals.