The Brand Community Solution to Find and Keep Your Best Consumers
The trusted enterprise solution for 5,000+ of the world’s leading brands
Christine Luongo, Brand Manager, Veggies Made Great
+20%
Increase in Sales
Veggies Made Great
Mobilize Your Loyal Consumers to Maximize Brand Outcomes
Every brand has an audience. But do you own the relationship with your target audience? That’s where we come in. TINT helps you create your own brand community to mobilize, activate, and scale engagement that promotes lasting business impact.
Leverage your brand community to own direct relationships with your consumers and maximize marketing effectiveness.
Reduce Your Reliance on Third-Party Channels
Stop relying on ineffective one-way communication channels and purchased data points. Start building lasting and meaningful direct consumer connections.
Capture and harness owned zero-party data that empowers your brand to reclaim consumer relationships and deliver meaningful engagement.
Hyper-Personalized Experiences That Drive Loyalty & Advocacy at Scale
Co-Create With Your Passionate Consumers
Stay on top of audience trends, crowdsource new ideas, or validate R&D plans to maintain your marketplace strengths.
Built-in survey capabilities deliver robust options for customized surveys, polls, online focus groups, and more to help fuel consumer insights and brand innovation.
Fast & Easy to Launch - Brand community building
Launch a fully customized, fully branded community in 4 weeks, no coding required.
Dynamic Activation Fueled by Zero-Party Data
Deliver tailored activities at scale to brand ambassadors that drive action and loyalty.
Robust Community Engagement
Boost engagement with 20+ activities including sampling, reviews, UGC, discussions, surveys, and more.
Agile Insights Gathering
Keep a pulse on consumer trends and feedback, gain competitive intel and market share, and drive brand resilience.
Why leading brands choose TINT
ARM & HAMMER Cat Litter Achieves 13X Greater Customer Lifetime Value with Brand Community
When compared to all other marketing channels, ARM & HAMMER Cat Litter’s Kitty Krew Community has become the home for the brand’s highest LTV consumers.
Learn more about Owned Brand Communities
The Big Online Community Study
Download our exclusive report to learn what consumers want in an online community experience, how successful brand communities impact a brand's bottom line, and the best practices to grow communities.
Community Marketing 101 - Community building for brands
Learn all about online brand communities and what they can do for your brand, from increasing brand advocacy to creating lasting emotional loyalty.
How to Create a Community Powered Marketing Strategy
Discover the steps for crafting a powerful Community Powered Marketing strategy with examples of brands doing owned brand communities right.
FAQs
I already have a following on social media sites, why do I need an owned brand community?
We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.
Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.
How does an owned brand community work?
TINT helps you create a fully branded community website destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.
Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.
An owned community powered by TINT has proven to enhance customer experience and retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.
How do I build an owned brand community?
We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program.
Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.
Is a community a lot of work? Who manages the community and plans the engagement?
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs.
Whether you have a team of community experts seeking a platform to engage with consumers or you’re seeking a fully-managed community team to nurture your owned community, TINT’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.
Additionally, 90% of our clients confirm that a minimum of three business functions harness brand community marketing to achieve their business goals.