Find and Keep Your Best Consumers with Owned Brand Communities

Secure your consumer relationships, mobilize your brand advocates, and capture zero-party data to accelerate the speed to ROI of all your marketing efforts.

Hero Cosmetics Community
The trusted enterprise solution for 5,000+ of the world’s leading brands
“A Facebook group or an Instagram profile feels very linear, very static. When you build a community on a platform like TINT’s, it’s so much more than that. Building a community on this platform has allowed us to engage with consumers on so many different levels.”

Christine Luongo, Brand Manager, Veggies Made Great

+20%

Increase in Sales

Veggies Made Great

Mobilize Your Best Consumers to Maximize Brand Outcomes

Every brand has an audience of consumers. Where you might struggle is mobilizing, activating, and scaling engagement in a way that promotes lasting business impact. That’s where we come in. Leverage an owned brand community as an extension of your digital brand experience, empowering you to cultivate your consumer relationships to maximize business impact.

Veggies Made Great testimimonial
13x more valuable on a customer lifetime basis through community marketing

Reduce Your Reliance on Third-Party Channels

Stop relying on ineffective one-way communication channels and purchased data points, and start building lasting and meaningful direct consumer connections. Capture and harness owned zero-party and first-party data that empowers your brand to reclaim consumer relationships and deliver meaningful engagement. 

Hyper-Personalized Experiences That Drive Loyalty & Advocacy at Scale

Praised as the ‘Swiss Army knife’ of engagement tools, our platform is loaded with 20+ inspired activities. From sampling to user-generated content & review campaigns to surveys & polls, special offers, and discussions, an owned community will drive meaningful connection, new customer acquisition, and increased retention.

A mission asking users to show love at their local Whole Foods
A poll asking consumers what flavors they'd like to see from the brand

Co-Create With Your Passionate Consumers

Stay on top of audience trends, crowdsource new ideas, or validate R&D plans to maintain your marketplace strengths. Our built-in survey capabilities deliver robust options for customized surveys, polls, online focus groups, and more to help fuel consumer insights and brand innovation.

Fast & Easy to Launch

Launch a fully customizable owned community in 4 weeks, no coding required.

Dynamic Activation Fueled by Zero-Party Data

Deliver tailored activities at scale to drive action and loyalty.

Robust Community Engagement

Boost engagement with 20+ activities including sampling, reviews, UGC, discussions, surveys, and more.

Agile Insights Gathering

Keep a pulse on consumer trends and feedback, gain competitive intel and market share, and drive brand resilience.

Why leading brands choose TINT

ARM & HAMMER Cat Litter Achieves 13X Greater Customer Lifetime Value with Community  

When analyzed across all other marketing channels, ARM & HAMMER Cat Litter’s Kitty Krew Community has become the home for the brand’s highest LTV consumers.

ARM & HAMMER Community

Learn more about Owned Brand Communities

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The Big Online Community Study

Download our exclusive report to learn what consumers want in an online community experience, how online communities impact a brand's bottom line, and the best practices to grow communities.

Two women showing makeup products to the camera

Community Marketing 101

Learn all about online brand communities and what they can do for your brand, from increasing brand advocacy to creating lasting emotional loyalty.

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How to Create a Community Powered Marketing Strategy

Discover the steps for crafting a powerful Community Powered Marketing strategy with examples of brands doing owned brand communities right.

FAQs

We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.

Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.

TINT helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data. Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.

An owned community powered by TINT has proven to enhance customer retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.

We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.

We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with consumers or you’re seeking a fully-managed community team to nurture your owned community, TINT’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.

Additionally, 90% of our clients confirm that a minimum of three business functions harness their owned brand community to achieve their business goals.

Launch Your Own Brand Community