Tap Into Predictive Consumer Insights with An Online Brand Community
Stop wasted spend with research firms and make better decisions for your brand faster with an always-on channel for predictive consumer insights.
The trusted enterprise solution for 5,000+ of the world’s leading brands
– Michele Muhammad, Chief Sales & Marketing Officer, DSE Healthcare Solutions
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Products Developed Through Community
DSE Healthcare Solutions
Consumer research to stay on top of audience preferences
Securing the loyalty of your target audience with today’s consumers is harder than ever. Discover key insights into audience behavior on a continual basis with your always-on consumer panel.
Keep your marketing strategy ahead of trends
Don’t get left behind or in the dark about trends affecting the market and your consumers. Our sophisticated consumer insights and analytics suite offers over 20 collection methods including Quantitative, Qualitative, and Applied Consumer Neuroscience tools to maintain your competitive edge.
Access new innovation and co-creation along the customer journey
Crowdsource new ideas or validate R&D plans to maintain your marketplace strengths. Reduce risk and accelerate new product launches with targeted marketing.
Collect actionable feedback for your brand through consumer insights
Collect opinions from targeted supporters to troubleshoot issues, and identify strengths at a fraction of the cost and time of traditional research studies.
Optimize creative concepts
Find intuitive responses to messaging, imagery, and packaging through consumer insights tools and analytics to enhance creative effectiveness.
Fast & Easy to Launch
Launch a fully customizable owned consumer insights community in 4 weeks, no coding required.
20+ Survey Question Types
Deliver tailored surveys to collect audience feedback.
Dynamic Profiles & Grouping
All survey data is appended to each consumer’s profile, empowering you to segment, group, and personalize audiences based on shared characteristics.
On-Demand Consumer Insights Gathering
Realize insights quickly and launch a survey, poll, or discussion in minutes with rich analytics.
Panel Data and Audience Mapping Over Time
Enhance the understanding of your audience and track brand sentiment, usage, and loyalty over time.
Why leading brands choose TINT
DSE Healthcare Solutions Drives Innovation and Brand Growth with Insights from The Upside Community
With a portfolio of specialty health brands, DSE Healthcare Solutions knew they had to stay on top of trends. They created The Upside Community for easy and fast connection to healthy brand engagement.
Learn more about Consumer Insights
Turning Data Into Action – Why an Online Community is the Ultimate Insights Solution
We outline some of the benefits of tapping into an online community to gather and harness consumer insights that take your brand to the next level.
[New Research] 5 Things Gen Z Wants From Online Brand Communities
Gen Z is a powerful consumer group today. Here are five things you should know if you’re thinking about Community Powered Marketing toward this generation.
Why You Should be Using Your Online Brand Community as a Market Research Online Community (MROC)
Marketers can tap their online community as a Market Research Online Community to reveal new insights into consumer behavior and sentiment.
FAQs
How can an online brand community save on research costs?
An online brand community is an always-on consumer panel that helps you gather valuable data analytics and insights to make better decisions for your brand quickly. Whether that’s getting a gut check on a new trend or conducting an in-depth emotional profile study, you can stop wasting thousands of dollars on traditional research methods and gather insights directly from your engaged community.
Is a community a lot of work? Who manages the community?
We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have an existing insights team seeking a platform for a consumer panel or you’re seeking a partner to manage data and audience insights, TINT’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.
Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.
How does an online brand community for consumer insights work?
TINT helps you create a fully customizable online community destination seamlessly integrated with your brand website. When a consumer joins, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.
Consumers can engage in compelling brand experiences such as surveys, polls, sampling new products, focus groups, participating in discussions, submitting ideas, product feedback, polls, and more.
Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.