Mandatory legislation for data privacy is here. After the stroke of midnight, when the calendar changes to 2020, the California Consumer Privacy Act (CCPA) takes effect. Are you ready for what some are calling the Y2K for Marketers? Sensationalism aside, we live in a post-GDPR world. Countries, states, and cities… Read More

5 Brilliant Examples of Storefront Social

The rise of online shopping has meant brick-and-mortar stores are having to put more effort into engaging their customers.  After all, it’s far easier to… Read More

Assemble the Perfect Special Events Social Team

Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing… Read More

7 Smart Way To Boost Ecommerce Sales in 2019

We’re about to head into the final quarter of 2019 (how did that happen?!), which means it’s time to take stock of what you’ve achieved… Read More

An Easy Guide To Increasing the Conversion Rates On Your Ecommerce Store

A lot goes into creating an ecommerce store. You have to think about what to buy, who you’re going to sell to, where you’re going… Read More

Five takeaways from Tide’s #LaundryNight Campaign

Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such a multitude of audiences across… Read More

C.C.P.A. – A Primer

The California Consumer Privacy Act (CCPA) is slated to take effect on January 1, 2020. Brands and agencies are calling it the GDPR of the… Read More

8 Brands Who Nailed User Generated Content Marketing

User generated content (UGC) comes armed with a fistful of benefits.  For starters, it results in 29% higher web conversions and is 20% more influential… Read More

Facebook Dating Launches in the US

Facebook Dating has launched in a move that has the internet buzzing. The Associated Press reports that interactions of Facebook Dating had already been released in… Read More

11 Mobile Apps Event Marketers Can’t Live Without

It is conference seasons, but event marketers work throughout the year to ideate, design, and create amazing events. Event marketers are always on the run,… Read More

8 Creative Tips For Optimizing Product Galleries

While over half of the population prefers to shop online, there are some major roadblocks that stop ecommerce stores from making the sales they want. … Read More

Understanding The Relationship Between Social Proof and Consumer Trust

How many times have you visited a restaurant based on a recommendation from a friend? It seems strange that, when we’re searching for a place… Read More