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Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns accelerated the adoption of technology, social platforms, delivery systems, and content channels. There were significant shifts in social user bases: boomers started their Instagram journey, Millennials invaded…