In the current marketing ecosystem, community-building is not merely an adjacent strategy; it represents the discerning force that sets exceptional brands apart.  Close to 70% of marketers acknowledge the importance of community-building in customer retention, and research shows a community member can yield 13 times more customer lifetime value than general market consumers.  A robust brand community serves as a dynamic conduit, connecting passionate brand advocates. It fosters two-way and personalized communication, encouraging user-generated content…

Pacific Coast Producers, an agricultural cooperative in California specializing in canning fruits and tomatoes for private brands for retailers, restaurants, and schools across the USA, is excited to partner with TINT’s Community Powered Marketing platform to launch the Can Fan Community —an inviting online space crafted to celebrate the diverse advantages of canned food. Aligning with Canned Food Month in February, this initiative is about building genuine connections with influential consumers and nurturing an authentic…