THE LATEST MARKETING STRATEGIES AND SUPERPOWERS DELIVERED TO YOUR INBOX SUBSCRIBE

Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead, they crave connection and want to build authentic relationships with the brands they love. Today, 92% of consumers are more likely to trust word-of-mouth recommendations… Read More

Feature Release #3: Repurposing Content Made Easy

Last week we learned how brands noticed higher conversion rates when using customer generated content in place of professional images in their paid ads. In… Read More

4 Ways Your Organization Benefits From Employee Advocacy on Social Media

This is Part 3 of a 4 part series about increasing employee engagement on social media. Subscribe to get next week’s final installment – “How… Read More

This is Part 2 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “How your organization will benefit from Employee Advocacy and Content”. For this blog post, I decided to… Read More

From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More

9 Easy Ways to Repurpose Customer Content Throughout the Customer Journey

Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more likely to trust the word… Read More

How to Craft the Best Hashtag for your Instagram and Twitter – Infographic

You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and… Read More

What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

Why Earned Media Is Vital For Successful Content Marketing

Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything.… Read More

I remember the evening when I decided I would start TINT in 2011. I was in my college dorm room scrolling through Facebook to procrastinate the inevitable decision that my entrepreneurship professor tasked our whole class with: come up with… Read More

How TINT was Made – Podcast Transcript

The following is the transcript from the recording of How TINT was Made. Tim Sae Koo: I close the phone, and I said to my… Read More

Release #2: Features to Help You Humanize Your Marketing Strategy

Earlier this week, we talked about how user-generated content marketing is becoming the standard in successful brand strategies. With the steep rise in community content generation, brands… Read More