Instagram is the top social network for social commerce. More and more consumers are starting their product discovery journey by connecting to brands and micro-influencers on the photo-driven platform. With so much marketing funnel traffic originating on Insta, marketers may find themselves asking, “How do I get more UGC from Instagram?” Each year, consumers spend more time on social platforms. This constantly increasing usage has turned social networks into the ultimate marketing tool.  From brand…

People are feeling stir-crazy. Many consumers, after a year of being stuck at home, are awaiting the green light from public health officials. 2021 will be the year of safe tourism as travel brands try to comply with international standards and customer expectations. Though guidelines vary from state to state, and even city to city, tour operators are expecting a major surge in business as soon as early July. This spike in travel is much…