COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the necessity of online stores, to say online shopping wasn’t already on the rise would be an oversight. In 2018, Shopify saw $1.5 billion in sales during the Thanksgiving shopping period from Black Friday to Cyber Monday. One year later, they broke that record with $2.9 billion in worldwide sales in 2019 during Black Friday and…

User-generated content, or UGC for short, is any content that has been created, published and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content Mean? UGC can be content of any type, and usually comes in the form of images, videos, social media posts, reviews, or testimonials. When Coca…