What are the rules for reposting content on Instagram? That’s a common question asked by marketers of all stripes and experiences. Instagram has become one of the top destinations for visual content marketing. Marketers are using social commerce strategy to use the platform to increase brand awareness, drive product discoverability, and provide seamless eCommerce experiences using functions like Instagram Checkout.  But, between preparation, taking photos and videos, editing, writing captions, and scheduling—Instagram can take up…

Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go into self-isolation, it meant that marketing and sales leaders in events, festivals, travel, tourism, and destination management had to change everything they’d been doing and adapt to a new way of living. Established COVID protocols feel anti-event. As these safety measures, like keeping 6-feet of distance between people, wearing masks, and only dining in outdoor…