The Latest

Introducing TINT Virtual Events

Product Releases 1 min read
Today we’ve launched Virtual Events as the newest tool in TINT Experience Builder! You can now create beautiful, immersive online events designed with audience engagement in mind.  Launch a TINT Virtual Event in minutes, make an impact that lasts a... Read More

9 Lessons Learned from WordCamp San Antonio

Events 10 min read
WordCamp San Antonio was preparing for its fourth conference when COVID-19 struck. The organizers swiftly made a decision to convert the event to a virtual activation. Their team had two weeks to turn a two-day conference into the world’s first all-virtual... Read More

The Ultimate Guide to Getting Started with UGC

Digital Marketing 10 min read
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And... Read More

UGC Rights and Embedding Social Platform Posts

Digital Marketing 4 min read
When it comes to user-generated content, many brands still aren’t aware that the users retain the copyrights to the content that they post. But here’s a spoiler for you: they do. In fact, if you don’t explicitly ask permission from a consumer to... Read More

User-generated content vs eWord-of-Mouth (UGC vs eWOM)

Research & Insights 5 min read
There are many variants: Digital word of mouth, electronic word of mouth (eWOM), user-created content, and user-generated content (UGC). This inconsistency often raises questions about the proper term of art for marketing and communications professionals.... Read More

Afternoon Pick-Me-Up – TINT Coffee Chat 3.30.2020

Marketing 1 min read
It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer success team for a conversation around social media, messaging, and best practices as your team works to adjust to the new paradigm.  We’ll... Read More

Advertising on TikTok

Digital Marketing 4 min read
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are... Read More

Special Events Guide to Going Digital

Event Marketing 11 min read
Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and... Read More

Facilitating Student Connection with UGC During COVID-19

Community Building 4 min read
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But... Read More

Social Cognitive Theory: Behavior Modeling Effects of UGC

Research & Insights 4 min read
In the world of media effects research, one theory that has garnered a lot of attention is that of social cognitive theory. In 2019, Marina Krcmar, an associate professor in the Communication Department at Wake Forest University, detailed this theory in Media... Read More