All influencers are creators, but not all creators are influencers.  Confused yet? You’re not the only one. Our latest research shows most marketers and consumers feel like there’s a difference between influencers and creators. But, describing the difference is a bit tricky. Influencers create content. Creators create content. Customers also create content. Yet, they create content with different results in mind. What’s the difference between the content created by influencers, creators, customers, and UGC creators?…

Event planning cycles start early, and busy event organizers are looking toward the event trends that will capture attendees’ imaginations (and revenue). Recently back from the International Festivals and Events Association annual conference, our team has six trends to watch.  Which 2023 event trend is next for you? Experience-First Events Discussing “Experience-First” events as a 2023 event trend may feel counterintuitive. What is an event but an experience? But as the metaverses and digital events…