The User Generated Content (UGC) aspect of influencer marketing is an increasingly important core component to effective digital strategies. Artificial Intelligence has touched virtually every area of business and AI applied “intelligently” has the power to maximize the effect of UGC influencer marketing. Through powerful algorithms, marketers can quickly locate quality visual content from a massive variety of creators and then distribute it when and where it will make the most impact, with incredible accuracy…

Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace for ideas and content. The Creator Economy allows people from across the internet to share their passions, a passion economy if you will. The currency of this space is not NFTS (non-fungible tokens) or ad revenue, but clout driven by the connection to audiences and brands. The Creator Economy does have its mega-stars, but it’s…