Social media is now a search engine. Social media platforms began as places for connecting with friends and family. Today, it’s evolved into something much different. People spend an average of 65 minutes daily scrolling on social media platforms. That’s 7.5 hours a week. People are no longer using social media just to connect with friends and family. They also use it to seek out brands, new products, and influencers. This is social search, the…
As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand…
Events are content-generating machines. People love to share photos, videos, and text about their event experiences. But, encouraging pre-event social engagement can be a challenge. Here are 6 Ideas to Drive Pre-Event Social Engagement. See You At The Show Imagine a world where every attendee, vendor, performer, and volunteer posts about your event months before the doors open. This is within reach if you proactively ask for participation. Don’t wait until people are at your…
User-generated content ads outperform conventional ads on the same topic by 20-50%. Why? The psychology behind social proof. People are…
Social commerce is taking over social media feeds – so much you may have noticed brands increasingly repurpose user-generated content. It’s…
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As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a…
