Instagram is a mecca of social media, with 600 million engaged users scrolling and sharing posts every single day.  The good news is that users of the platform actively interact with brands that pop up on their Instagram feeds, with many making purchases from brands they first spotted on the… Read More

The Best B2B Marketing Campaigns of 2019

Every year, we see new and exciting creative marketing campaigns and the B2B space is no different.  We know that any purchase decision has an… Read More

Creating Content Takes Time (It’s Not Magic)

  Garrett Heath is a social media and content marketing consultant and founder of   You may be familiar with the phrase “Content is… Read More

Ebook: Marketing to Gen Z

Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can’t ignore their growing influence. The same old, go-to… Read More

3 Thanksgiving Marketing Campaigns You Should Be Thankful For

Tis the season of giving thanks and appreciating what we have. It’s also the season of brands launching festive-focused campaigns to drive revenue, generate engagement,… Read More

6 Takeaways from FTC’s Influencer Disclosure Guidelines

The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an… Read More

Best Black Friday Marketing Ideas For Ecommerce Websites

Holiday season is upon us.  Aside from eating our body weight in turkey, this means that Black Friday is fast approaching.  It’s like the Superbowl… Read More

Social Media SEO: Everything You Need to Know

Social media managers are often wary of touching SEO. Why? It’s because SEO has a reputation for being a highly technical dark art reserved for… Read More

Facebook News and what it means for marketers

Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported and well-sourced.” The press release… Read More

The 7 Sins of Content Marketing

Content marketing is now one of the most popular marketing strategies for attracting and connecting with customers.  But, with more brands than ever tapping into… Read More

Will CCPA be the Y2K for Marketers? [Webinar]

Mandatory legislation for data privacy is here. After the stroke of midnight, when the calendar changes to 2020, the California Consumer Privacy Act (CCPA) takes… Read More

5 Brilliant Examples of Storefront Social

The rise of online shopping has meant brick-and-mortar stores are having to put more effort into engaging their customers.  After all, it’s far easier to… Read More