All marketers are familiar with ecommerce and most are familiar with social commerce, especially when it involves tactics like digital product sampling. But what is community commerce, and why is it critical to brands looking to drive new acquisition and boost retention? In the past few years, word-of-mouth has become more impactful than ever. Most of social media’s existence has been primarily used to connect with existing friends and family and to share entertaining and valuable…
Today’s Consumer Packaged Goods (CPG) brand marketers are facing a new and mounting set of challenges. Shopping patterns have shifted…
Consumer packaged goods (CPG) brands dominate the aisles of groceries and supermarkets, from diapers and shampoo to snacks and beverages.…
The internet as we know it is changing, and it is a driving force behind marketers scrambling to figure out how to approach zero party data in an evolving landscape. The 2010s will likely be regarded as the wild wild west of data collection. Browsers had given advertisers a firehose of data to track consumers and deliver targeted advertising messages. This has led to an explosion of data-driven marketing and innovative digital practices that ushered in a…
