Social media is now a search engine. Social media platforms began as places for connecting with friends and family. Today, it’s evolved into something much different. People spend an average of 65 minutes daily scrolling on social media platforms. That’s 7.5 hours a week. People are no longer using social media just to connect with friends and family. They also use it to seek out brands, new products, and influencers. This is social search, the…

Events are content-generating machines. People love to share photos, videos, and text about their event experiences. But, encouraging pre-event social engagement can be a challenge. Here are 6 Ideas to Drive Pre-Event Social Engagement.  See You At The Show Imagine a world where every attendee, vendor, performer, and volunteer posts about your event months before the doors open. This is within reach if you proactively ask for participation. Don’t wait until people are at your…