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Love is… Creating a connection that runs deeper than small talk. Finding someone or something that believes in you and that you believe in. Finding the peanut butter to your jelly. Source The love story of the 21st century isn’t a heartbreaking Romeo and Juliet-style tale, though. It’s the sweet,… Read More

11 Holiday Marketing Campaigns That Nailed It And Why They Work

It’s beginning to look a lot like Christmas, which means it’s time to start thinking about how you and your brand will celebrate in style.… Read More

Social Media ROI: 6 Clever Ways To Drive New Revenue With Social Media Content

Fun fact: 93% of customers expect companies to have a presence on social media. Which is great, because most companies are on at least one… Read More

A Beginner’s Guide To Repurposing Earned Media For Your Content Marketing Strategy

Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead,… Read More

Feature Release #3: Repurposing Content Made Easy

Last week we learned how brands noticed higher conversion rates when using customer generated content in place of professional images in their paid ads. In… Read More

4 Ways Your Organization Benefits From Employee Advocacy on Social Media

This is Part 3 of a 4 part series about increasing employee engagement on social media. Subscribe to get next week’s final installment – “How… Read More

This is Part 2 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “How your organization will benefit from Employee Advocacy and Content”. For this blog post, I decided to… Read More

From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More

9 Easy Ways to Repurpose Customer Content Throughout the Customer Journey

Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more likely to trust the word… Read More

How to Craft the Best Hashtag for your Instagram and Twitter – Infographic

You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and… Read More

What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

Why Earned Media Is Vital For Successful Content Marketing

Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything.… Read More