Community Powered Marketing for CPG Brands

We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.

Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, inability to attribute community impact, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.

We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.

We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with consumers or you’re seeking a fully-managed community team to nurture your owned community, TINT’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools. Additionally, 90% of our clients confirm that a minimum of three business functions engage with an owned community.”

Yes! Retail is a critical distribution channel for CPG brands. When you launch a brand community with TINT, you can identify and mobilize your consumers by retail shopping habits and geographic location to deliver retailer-specific campaigns. This could include sharing specific retail promotions, taking “shelfies” in-store to showcase product shelf space, and driving foot traffic for a new product launch. 

TINT helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero party data.

Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.

An owned brand community powered by TINT has proven to enhance customer retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.