Community Powered Marketing for Health & Beauty Brands

Nurture direct consumer connections, ignite product trial and UGC, and secure lasting loyalty in the world of Health & Beauty.

Hero Cosmetics Community
The trusted enterprise solution for 5,000+ of the world’s leading brands
"We are incredibly excited to see the immediate impact our community is having on our brand. The Hero Skin Squad is actively sharing their positive experiences with our products, participating in product development, and helping us spread the word about our new launches. The activities and insights coming out of our community are creating great value for Hero."

Amy Calhoun Robb, VP of Marketing, Hero Cosmetics 


Increase in Average Spend Per Community Member

Hero Cosmetics

A Continuous Stream of Reviews, UGC, and Social Proof

In the competitive world of Health & Beauty, credibility is the cornerstone. Community Powered Marketing ensures a consistent flow of high-quality user-generated content, from product reviews to before/after looks to tutorials and knowledge exchange, all fostering trust and conversion on key social and retail channels.

Veggies Made Great testimimonial
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Reduce Dependency on Third-Party Channels, Amplify Zero Party Insights

Stop reliance on unreliable one-way channels and purchased third party data. Forge audience connections by harnessing hundreds of zero party data points related to lifestyle, shopping behavior, skincare, health habits, and beauty needs. Create a foundation for direct consumer relationships, enhanced engagement, and trust in your Health and Beauty brand.

Personalized Experiences for Stronger Bonds

From targeted product sampling to UGC campaigns to surveys & polls and vibrant discussion boards, our robust engagement platform enables you to deliver hyper-personalized experiences that not only drive loyalty but also attract new customers. 

A mission asking users to show love at their local Whole Foods
A poll asking consumers what flavors they'd like to see from the brand

Co-Create With Your Passionate Consumers

Stay on top of audience behavior, from tracking consumer sentiment around trends like clean beauty to omnichannel expectations to social and online behavior, an online community helps you crowdsource new ideas and validate R&D plans to maintain your marketplace strengths. 

Fast & Easy to Launch

Launch a fully customizable owned community in 4 weeks, no coding required.

Dynamic Activation Fueled by Zero-Party Data

Deliver tailored activities at scale to drive action and loyalty.

Robust Community Engagement

Boost engagement with 20+ activities including sampling, reviews, UGC, discussions, surveys, and more.

Agile Insights Gathering

Keep a pulse on consumer trends and feedback, gain competitive intel and market share, and drive brand resilience.

Why leading health & beauty brands choose TINT

Hero Cosmetics Achieves +25% Increase in Average Spend Per Community Member

In just 100 days after launching a community, the Hero Skinsquad generated increased sales, new product reviews, and thousands of pieces of UGC.

Hero Cosmetics Surveys & Polls

Learn more about Owned Brand Communities

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The Big Online Community Study

Download our exclusive report to learn what consumers want in an online community experience, how online communities impact a brand's bottom line, and the best practices to grow communities.

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Clean Beauty Brand Challenges & How to Overcome Them

Discover our exclusive research into the clean beauty market plus which brands are getting it right!

Stripes Community - Image of four women with Stripes logo

Health & Wellness Brand Stripes Launches Product Line with Community Advocacy

This brand from actress Naomi Watts turned to community-building to drive awareness, trial, and UGC from engaged consumers.


We understand that your brand has invested time and effort into establishing a strong presence across various social media platforms. This is logical, given the influence of social media marketing in reinforcing brands. However, there are distinct differences between an owned community and social media followers. Moreover, these two approaches can complement each other to provide added value.

Ultimately, relying on third-party channels for consumer relationships comes with limitations and risks. Changes in algorithms, public relations controversies, and restricted data access often leave marketers struggling to adapt. An owned community safeguards your brand’s future and provides complete control over consumer relationships.

We believe every brand already possesses a community of consumers. Many of the brands we collaborate with initiate their owned communities from existing one-way channels with limited engagement, such as an email database, a social media following, or a loyalty and rewards program. Your community itself will also evolve into a potent source of growth through referrals and social advocacy. We emphasize that community-building resembles gardening more than carpentry, and our team equips you with all the necessary “gardening tools” to create a flourishing owned community.

Yes! Influencer relationships are a critical channel for Health and Beauty brands. When you launch a brand community with TINT, you can identify and mobilize your influencer relationships and deliver specific campaigns to a select group. This can include sharing specific promotions, creating content, posting on social, and driving traffic for a new product launch. 

We recognize that each team possesses distinct resources, and our platform is designed to be flexible to accommodate your needs. Whether you have a team of community experts seeking a platform to engage with consumers or you’re seeking a fully-managed community team to nurture your owned community, TINT’s platform is engineered to enhance efficiency in your marketing stack. In some instances, we’ve assisted clients in streamlining and eliminating more than four marketing tools.

Additionally, 90% of our clients confirm that a minimum of three business functions harness their owned brand community to achieve their business goals.

TINT helps you create a fully customizable online community destination seamlessly integrated with your brand website. When consumers join, they gain access to a personalized dashboard featuring customized brand activities, fueled by collected profile data and zero-party data.

Community members can engage in compelling brand experiences such as user-generated content and review campaigns, sampling, discussion boards, surveys, polls, and more. Each community incorporates gamification with fun badges and points to foster participation and enhance emotional loyalty. Your community engagement can blend ongoing activities with hyper-personalized campaigns to amplify specific brand initiatives and campaigns.

An owned community powered by TINT has proven to enhance customer retention, drive new customer acquisitions, and provide significant insights to propel your brand forward.

Launch Your Own Brand Community